User experience plays a key role in overall business success. Tech Mahindra’s ‘User Experience Solution Design Methodology’ (UESDM) offers a flexible iterative process to implement usability and user experience design.

Tech Mahindra’s skilled and experienced design team is involved right from understanding the client’s initial requirements to the final development of the interface. Early involvement of usability experts is essential for the development of a seamless usable solution whilst managing change in a cost effective manner.

The User Experience Design team conducts a usability and user experience assessment, based on usability principles and guidelines, to pinpoint the problem areas. Based on the assessment, it then provides recommendations / design solutions to address the problem areas in the application. This elaborate approach to usability design results in a completely seamless user experience.

Our user experience design services also include simulation techniques, whereby customers can visualise future products or services, thus making the idea more tangible. We ensure that our services comply with laws related to disability discrimination (D.D.A. in UK and Section 508 in US) by testing applications for compliance with W3C Accessibility standards.

Tech Mahindra works with applications ranging from web based / portals, handheld and mobile devices to Commercial-Off-The-Shelf or COTS based applications.

Process and Roles in User Experience Design:

• End-to-End User Experience Design
• User Experience Assessment
• User Experience Enhancement
• Experience Visualisation
• Visual Strategy and Design
• Interface Development
• Accessibility Audit

Business Benefits

• Enhanced end user satisfaction, leading to increased sales and revenues.
• Improved usability provides a competitive edge as it is often the differentiating factor between two competitive products.
• Reduced development and maintenance cost, focusing on real users’ needs, leads to fewer design iterations. Usability techniques are often effective in detecting problems early in the development lifecycle when they are easy and less costly to fix.
• Improved productivity and operational efficiency
• Reduced training and support costs
• Better branding - a unified user experience leads to better brand loyalty and brand recall.