With the growth of digital channels, content publishers & aggregators now have newer avenues to monetize content. But it is always a challenge to monetize long tail content, as it involves some key factors like
- Rights Excavation and IP Harvesting
- Productisation for digital networks
- Identifying potential distribution channels
- Maximising revenues by repurposing content
There is always a need to adopt old content (long tail content) to new digital platforms in order to maintain as well as to enhance the incremental revenue and also to suit the new generation of audience & current/emerging platforms.
While new formats and access technologies throw these long tails content in its original avatar into obscurity, re-harvesting the IPs and creating new product adds them onto the catalogue along with other new content. This way the repurposed content can get a chance to meet choices of new generation of audience and access emerging digital platforms.
Tech Mahindra’s Content & IP Audit (CIPA) Solution, which is a part of its Copyright Management Offering help studios (motion picture as well as broadcast) and the large old content marketers in IP harvesting, delivery extension and adjacency extension which will ensure better monetization of long tail content and improved revenues.
- Create New Revenue streams
- New reach and syndication
- New digital product ecosystem
To know more about the solution, please download the solution collateral here.