Tech mahindra
Tech mahindra

Customer Interaction Assurance: Integrated testing for multiple touch points

The BFSI industry is continuously evolving in terms of customer service. The increased usage of Multiple Channels to deliver Sales and Service is leading to increased complexity and Cost. Multiple set of technologies, legacy infrastructure and old style IT practices are adding to the Challenges. Channel testing is yet another big challenge for the IT to deliver channel related offerings at faster pace with high quality and low cost. Customer Interaction Assurance is an integrated testing solution covering all customer touchpoints such as ATMs, Online, Mobile, Branch applications, Contact Centre and more in a financial institution. This solution uses a standardized approach to bring high level of optimization and automation while ensuring full coverage.

Service Offering & Key Differentiators

A brief summary of Footprint and Though Leadership in the area of Customer Interaction Assurance:

  • Integrated Assurance offering across all Channels (Contact Center, ATM, Online, Mobile, Branch Applications)
  • Standardization and componentization using BIAN (Banking Industry Architecture Network)
  • Automation using In-house/Partnership tools and Frameworks
  • Large repository of ready-to-use, reusable test scenarios.
  • Managed Award winning Channels for some of the largest Banks in the world
  • Expertise in planning and execution of large Assurance Projects
  • Large pool Of Assurance and Domain SMEs, Self-sustained teams
  • Reduced OPEX through improved efficiency, standardization and componentization using BIAN (Banking Industry Architecture Network)
  • Major value delivered using model based automated test design:
    • Test creation time reduced by >50%
    • Coverage increased by 30-50%
    • Fault detection improved by 20-40%
    • End-to-end testing effort reduced by over 30%
    • Maintenance work decreased by over 50%
    • Automatic documentation by 100%
  • Single enterprise wide Customer Assurance Management Governance across channels
Model Based Testing

Modelbased testing significantly increases application quality by improving requirements, documenting the process of deriving test cases, and allowing for controlled test overage. Organizations that use model-based testing to embed quality into the requirements phase can streamline the subsequent phases of testing, acceptance and production.

Banking Industry Architecture Network (BIAN)

BIAN sought to create an industry wide consensus regarding the architecture for banking IT systems that could improve agility and reduce cost. This vision assumes that banks can achieve the flexibility they require by implementing banking IT services that are semantic, standards based, and interoperable.

For further information please write to

For further information please write to