Tech mahindra
Tech mahindra

Monetising the Cloud

With analysts predicting a 25% annual growth of cloud computing services between 2013 and 2017, there is every indication that it is the bandwagon the Middle East's channel community should be jumping on. One of the biggest challenges for distributors and resellers entering the cloud arena is adapting to new revenue models. Out go traditional margin measurements and in comes a greater reliance on regular,recurring service billing and proactive software bundling, writes Piers Ford.

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