L to R: Jordan Hyman - Executive Director Custom Content Sales, The Wall Street Journal, Lakshmanan Chidambaram - Head of Americas (Manufacturing, BFSI, Healthcare, Travel & Logistics), Arvind Malhotra - SVP Strategic Accounts, Tech Mahindra, Trevor Fellows - Global Head of Multimedia Sales, The Wall Street Journal at the launch of ‘IN THE FUTURE’
New York, 18 APRIL, 2016 – Tech Mahindra Limited, a global provider of digital, IT network and engineering solutions, has launched a three-year partnership with WSJ. Custom Studios, the custom content marketing division of The Wall Street Journal. The ground-breaking enterprise sees the two organizations collaborating to develop custom content focused on technology and our increasingly connected world, including cutting-edge thought leadership issues aimed at global business leaders.
Called ‘In The Future’, the multimedia custom-content program promises to challenge conventional thinking, drive vital conversations and illustrate the potential benefits of growing connectivity. This will involve the creation of original and compelling stories and video that span print and digital media, tablet and mobile, graphic solutions, social media and events. The campaign will deliver unique insights from top thought leaders in their respective fields and engage audiences as to what the future means for them.
“To realize and build the future of everything that we dream of, we have to embrace our vision today. I am delighted to undertake this exciting initiative with WSJ. Custom Studios, to drive awareness and conversation illustrating the benefits of emerging connectivity through information and entertainment,” said CP Gurnani, Managing Director and CEO, Tech Mahindra.
“Consumer insights are no longer about incremental step changes but a leap into the future. We are pleased this new strategic partnership will help us drive thought leadership on these important trends driving the future of business,” said Brian Maloney, President, Americas, Tech Mahindra.
“WSJ. Custom Studios is committed to producing best-in class custom content in partnership with the world’s leading companies, delivering compelling campaigns to drive innovative marketing solutions,” said Trevor Fellows, Executive Vice President & Global Head Advertising Sales, The Wall Street Journal. “In launching ‘In The Future’, we look forward to leading a multi-faceted program across print, digital, and social media, supporting Tech Mahindra in effectively reaching a globally ambitious audience.”
“Digital disruption, automation and specialization are increasingly transforming our customer businesses,” said Jagdish Mitra, Chief Strategy and Marketing Officer, Tech Mahindra. “We are pleased this new strategic partnership will help us drive thought leadership on these important trends driving the future of business, as well as getting analysts, consumers and advisors to share their thoughts and give us a ringside view of the future.”
Central to the ‘In the Future’ program is Tech Mahindra’s three-year sponsorship of The Wall Street Journal CEO Council’s annual meeting in Washington, D.C. in November, which boasts an exclusive, invitation-only membership that brings together the world’s most influential leaders of industry, finance, government and policy. The participating CEOs head up companies from 11 countries and a diverse group of industries that collectively employ more than five million people and generate more than US$2 trillion in annual revenue.
This past January, Tech Mahindra and The Wall Street Journal celebrated their new partnership at the World Economic Forum (WEF) in Davos, Switzerland. Attendees included: Anand G. Mahindra, Chairman and Managing Director of Mahindra & Mahindra Ltd; C. P. Gurnani, Chief Executive Officer and Managing Director of Tech Mahindra; William Lewis, Chief Executive Officer of Dow Jones and Publisher of The Wall Street Journal; and Trevor Fellows, Executive Vice President & Global Head of Advertising Sales, The Wall Street Journal. This was followed by Tech Mahindra’s sponsorship of The Wall Street Journal’s CIO Network Conference, at Half Moon Bay in February.
About WSJ. Custom Studios
WSJ. Custom Studios, the content marketing division within The Wall Street Journal's advertising department, crafts stories that engage consumers and elevate the conversation for brands. Its global team of award-winning editors, designers and interactive developers are all held to the high standards for which The Wall Street Journal is known, resulting in highly original and credible content that resonates with the client's target audience. The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. Published by Dow Jones, The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism. www.wsj.com.