Social media has become an important means of interactions in which people create, share, exchange and comment contents. Also, social media connects the organization to customers directly for communication.
There is an increasing trend among organizations towards using social media monitoring tools that allows searching, tracking and analyzing conversation on the web about their brand or about topics of interest. These tools help in public relations management and campaign tracking. In addition, these tools allow organizations to measure return on investment, competitor-auditing and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools.
Participating in conversations allows businesses to be visible to the end users and other businesses. Strategically using these networks by gathering and sharing relevant content will position the organization as an industry thought leader.
Tech Mahindra BSG provides organizations with a platform to listen, discover, measure and engage in conversations across the social web. Our social media monitoring and engagement solutions scale the social media needs across the enterprise.
Social media caters to the following five key business needs:
- Creating awareness among potential customers
- Influencing purchase decisions
- Engaging customers during product or service use
- Receiving feedback from customers
- Retaining customers
- We have combined best in class tools available to create a comprehensive platform which can perform all social media tasks such as crawl, translate, analyze and tag posts, respond, manage influencers and create reports.
- The platform covers all business aspects such as campaign management, competitive positioning, customer interaction, idea evaluation and crisis management.
- Our end to end offering of social media will seamlessly integrate with various Customer Relationship Management (CRM) systems.
- Our IT implementation teams will ensure our platform adapts to customer needs, while our world class delivery teams shall guarantee actionable analytics and real time customer engagement.