Online channels are rapidly gaining grounds to replace other channels as the primary sales driver for companies. Organizations are seeking robust technology platforms to support their web channel initiatives that will drive the sales volume and customer satisfaction scores.
Online Channels are typically used for providing information to prospects, selling products/services and servicing customers post the sale. Companies are most interested in understanding the site visitors and delivering personalized content. Online marketers are beginning to realize the value behind targeted content that ensures higher conversion rate and superior customer journey.
The Web Experience Management (WEM) competency at Tech Mahindra helps provide business capability to unlock and realize the value of web content. For the past 13 years, WEM competency at Tech Mahindra focuses on delivering solutions in diverse technologies across multiple domains and verticals. With various service offerings and expertise in diverse platforms, our WCM competency has provided services to customers across the world enhancing their online customer experience. Complementary practices like user experience management, ecommerce, web analytics, and portals help provide unified online digital services to our customers.