Tech Mahindra WCM offering caters to different needs of the stakeholders like Marketer, Content Manager and Administrator.
Business pain points/challenges
- Disparate implementations across businesses leading to high maintenance and support costs
- Customer fatigue leading to dropouts in the purchase process
- Poor business agility due to incorrect choice of tools and implementation
- Increased costs from servicing customers through alternate channels like contact center
- Increased IT Intervention, putting the online sales and marketing process away from the hands of Business
Areas of improvements
- Deliver personalized content
- Improve customer journey and net promoter score
- Increase traffic to site and conversion on site
- Agile systems that allow launch of campaigns, products, services quickly
At TechM, we recognize the pain points of our customers and help businesses to adopt services/ solutions to meet their business needs and improve agility and hence revenues. TechM has been instrumental in implementing effective closed loop marketing initiatives, managing large user generated content & personalized content delivery, delivering unified platform for multilingual multi-brand websites and enabling business users to deliver optimized customer experience to their customers with updated information.