These are Application led Service Offerings comprising B2C and B2B Services on SMAC as primary but minimal on T. They create analytics led mobile delivered and cloud enabled MAC solutions. They aim at improving customer experience through analytics led solutions to address campaign analytics, churn analysis, sentiment analysis, usage analytics and customer experience analytics; providing i-channel experience and user experience delivered through mobile applications; driving operational efficiency through cloud enabled messaging and hosting services .
Some Examples of MAC led solutions are given below, the details are available under ‘Success Stories’.
- Sports on Smart Devices - Access Live Sports feed from multiple broadcast channels
- Digital Engineering Change Management - Agile PLM Solution
- Managing Spend on the go - Order and Purchase Requisition Status management
- Part Reuse Implementation - Vehicle Part Catalog with single window of access
- Usage Based Insurance
- Contextual Commerce Solution