iNTELLIGENT Digital Experience Platform (iDEP) provides a 360 degree+ view of an existing customer of a bank by capturing & analyzing Bank’s Internal Databases (CRM, MDM, etc), integrates it with external data (Social Media data, click stream, credit rating) and uses this integrated intelligence to Cross/UP Sell products, acquire customers and provide best-in-class customer experience.
- iDEP is an integrated and comprehensive platform specially designed for the Banking Industry.
- iDEP has an inbuilt Integrated Data Platform that extracts and transforms both structured (CRM’s) as well as unstructured (Social Media) data into a Single View of Customer (SVoC).
- SVoC forms the core of iDEP that help to establishes context and relevant messages for customers. iDEP leverages the SVoC coupled with multi-channel and multi-product portfolio (Mortgages, Insurance, Credit Cards, etc.) and runs personalized customer campaigns in real time.
- Near real-time offers and campaigns
- Contextual, personalized and location based campaigns.
- Offers and campaigns across channels (Physical and Digital)
- End-to-end digital offers and campaign platform
- Leverages external & unstructured data (Social Media, Click-Stream, Location, etc.)
- Customizable to current technology and product architecture
- Attract profitable customer
- Better customer segmentation to acquire, retain and win-back customers
- Effective Upsell/Cross-sell opportunities
- Contextual and personalised offering to the customer, enhanced customer experience