Marketing on social networking sites is rapidly becoming a popular way to showcase products and services, receive up to date customer feedback and stay abreast of latest trends. There are about a billion users on social networking sites and thousands of online communities where campaigns can be targeted and customer feedback can be collected. Online social networking brings potential customers closer to businesses. But that is just one of the many possibilities that social integration really creates There are several reasons why connecting to customers or prospects on social sites is the need of the hour.
Knowing where to position products and services, how to gather timely feedback from clients, act swiftly on latest trends, help towards enhancing your brand image and success rate significantly.
SocialConnect is Tech Mahindra’s solution for integrating current Enterprise Applications with social networking sites to reach out to current and future customers. It provides a new way to engage with customers, promote products, analyse customer opinions & market trends and much more. It also provides web service based interfaces to integrate Enterprise Applications with social networking sites.
SocialConnect seamlessly integrates bi-directionally with leading social networking sites like Facebook, Yammer and Twitter. It can also integrate easily with social media analysis tools.
It has built-in components for:
- Reading and writing information to social sites
- Database for configuration and transactional data storage
- Retry mechanism
- Brand Awareness
- Marketing List
Connect to customers
- Contact Management
- Activity Management
- Interaction Management
- Lead Management
- Opportunity Management
- Sharing Sales literature
- Get Preferences
- Contact details
- Know Brand loyalty
Communication and Feedback
- General Messages
- Service Outages
- Gather Feedback
- Know issues
- Get details
- Update Status
- Close looping
- Convert enterprise apps to “social” apps
- Provide new ways to connect with customers
- Provide real-time status updates and give real-time customer feedback.
- Reach out to customer’s contacts on Social Networks
- Analyze trends, know sentiments. Helps enterprises to ‘Act Fast….Act First’
- Create and push more effective campaigns