Sporting event managers are increasingly using technology to communicate with consumers and, in doing so, they are increasing both their top-line growth and intimacy with fans. 2013 saw some major changes in social/digital media and sports technology. Sports venues are being converted into multimedia entertainment centres, while clubs and franchises feature websites that provide free access to scores and information on teams and players.
While the traditional television and print media have transformed into buffering agents, it’s the internet and mobile phone technology which is driving the growth curve to whet a huge appetite. The multi-media world has ensured that global sports is no longer driven by consumer strategies that are by-products of other programs designed for other uses and driven by off-the-shelf tools and software packages.
And 2014 is going to change it all. Tech Mahindra is in the process of becoming a driving force in that global change of how you view sports. Like we revolutionised the football world cup in South Africa back in 2010, seamlessly integrating IT systems for the world to enjoy the game at the lowest cost ever and managed $1 billion worth of technology assets, 1 million-odd hours of development work, 3 million tickets, 250,000 accreditations, 130,000 volunteers, 1,000 vehicles, 64 matches, 10 stadia in South Africa.
What’s next? That seems to be the burning question in Tech Mahindra. You can expect from us to connect you to the world of sports in 2014 – perhaps a fresh, sleek and app-like user interface to the mobile browser, easy 'touch and swipe' navigation, and highly dynamic story scroller with media integration, intelligent similar and related stories, infinite scrolling and new content categories - providing a comfortable and satisfying user experience. Or an app where retailers (or marketers in the case of sports) send messages directly to a user's smartphone. Or software for sports teams and organizations continue to invest in original content creation which creates organic page views, drives retail traffic, increases fan engagement - all this while allowing the team or organization to tell the story in whatever way they want. Or possibly a new wearable technology fit in within the sports community, where fans get the unique chance to experience sports through the eyes of their sporting star. Now that will be cool!
Techmighties all across the globe are materializing the dreams that the world had once seen for the world of sports. Yes, the dream is now becoming true. We celebrate the game – with passion!