Marketing function spends about 3-5% of the company’s revenue and today needs to cater to businesses spread across geos. It is now more than ever that organizations require comprehensive marketing solutions that are cost effective and beneficial.
50% of the total marketing budget for branding is spent on digital marketing. The advent of newer channels like social media and mobile increases the marketing campaign costs and marketers are today looking for easier and cost effective methods of leveraging these channels.
Tech Mahindra’s Marketing Asset Management (MAM) solution helps in the production, management and utilization of digital images and document assets efficiently and effectively. The solution enables marketers to reuse, repurpose and aggregate their digital image and document assets for their campaigns and their social media handles seamlessly.