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Demand Sensing and Forecasting

About the Customer

A global food major

Business Problem

  • Difficulty in harmonising downstream data (that originates on the demand side) at the retailer level due to highly unstructured and granular information
  • Manual interventions lead to data errors
  • Out of stock issues impacted their on-shelf availability

The Solution

Tech Mahindra’s AI-enabled Demand Sensing and Forecasting Solution for more efficient shelf management and pricing analysis.

Description

The solution enabled a centralised repository for the demand data, from more than 4000 distributors’ and numerous retailers’ POS.

Helped create a demand depository engine at retailer level to support:

  • On-shelf availability
  • Promotional analysis
  • New item analysis
  • Shelf management
  • Pricing analysis

Value Delivered

  • 95% Out Of Stock prediction success rate for the customer
  • Better collaboration across teams enabling better and faster decisions
  • Reduced out of stocks, voids, lost sales and perpetual inventory to increase sales and margin at both the retailer and manufacturer level

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