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Digital home ownership experience for a large bank in Canada

End to end digitization of home buying process providing a reimagined channel experience.

About the customer:

Our client, a leading bank in Canada needed to transform its home ownership experience through digitalization and structural transformation.

Business Challenges:

  • Rising expectations from customers due to exceptional customer experience and convenience provided by digital-native products
  • Dynamic regulatory and market environment mandating compliance and the risks associated with failing to meet these demands
  • To be a differentiator through reimagined channel experience in a ‘high-touch’ service industry such as mortgages

Solution Highlights:

  • End to end digitization of home buying process. No need for customer to visit branch anytime during application processing, approval or disbursement process.
  • Human centric design modelling to ensure experiences are designed around the customer while delivering tangible outputs quickly.
  • Middle and back office automation through re-engineering & modernization of core systems to enable quick turnaround times
  • Personalized offers to home buyers via integration to rate and analytical models

Value Delivered:

  • Cost transformation by drastically reducing mortgage acquisition costs and passing on the benefits to the customer through fair and transparent pricing
  • Time taken to complete an E2E application reduced to 30 minutes from 30 days earlier
  • 1 day to approve and 3 days to fund application from over a month earlier
  • 95% customers that would use the mortgage application and recommend to a friend/family member
  • 100,000 Canadians engaged within 6 months of launch

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