Tech in Sustainability
Ideathon Laps

Powered by MakersLab™
A series of 'Tech in Sustainability' Ideathon where we welcome ideas that can change the world we live in for the better. Help us drive positive change – enabling sustainability through next-generation, human centered experiences of the future!

Let’s bring sustainability on track together for a greener future.

What Are The Ideathon Laps About?

At Tech Mahindra we aim to help businesses grow responsibly that can help shape a better and sustainable future. Hence, we are hosting a series of ‘Tech in Sustainability’ Ideathon, as a part of our ongoing partnership with Mahindra Racing, the only Indian team to compete in ABB FIA Formula E World Championship. This Ideathon series, led by MakersLab™, the R&D arm of Tech Mahindra, encourages tech enthusiasts, problem solvers, and students to develop innovative and disruptive solutions that can drive transformational, sustainable change by leveraging next-generation technologies. We invite the participation of the best, brightest minds to develop solutions that can bring us steps closer to achieving the world’s sustainability goals.

The Ideathon will be held across multiple race cities including Mexico, Sao-Paulo, Hyderabad, Jakarta and London. For each city that hosts this, it’s called an ‘Ideathon lap’. Please scroll through the details below to better understand the process.

The Challenge

We can see the future (but it's not here yet!)

These last few years have been unprecedented, uncertain, and disruptive in many ways. And with it, we have been given an opportunity to remain laser-focused on achieving global sustainability goals together – leveraging next generation and emerging technologies that are already significantly changing the way we operate.

To help us further address today’s sustainability challenges and carve a niche through clear and conscious environmental management using technology, we want you to innovate and ideate on solutions that can build a sustainable future for generations to come across the four pillars you see below.

Your innovation must be built on at least one or more of these four core pillars:

NXT Gen - Tech

5G, AI, IoT, Cloud Tech, NFT, Metaverse , Quantum Computing, Block Chain and Data Analytics

Sustainable Mobility

Green Mobility, Carbon Neutrality, Circular Economy, New Energy Options

Fan & Customer Experience

Customer Centricity, FanExperience, Human Centric/User Experience

Engineering Design

Performance Based Digital Transformation, New and Lighter Materials Engineering

Laps and Timelines

Past Event

Lap 1: Mexico City

Ends on 31st January 2023

Past Event

Lap 2: Hyderabad

Ends on 12th February 2023


Lap 3: Sao Paulo

Ends on 5th April 2023


Lap 4: Jakarta

Ends on 20th May 2023


Lap 5: London

Ends on 15th July 2023

The Winners’ Circle

Three winners get a chance to Intern at The Tech Mahindra MakersLab™

Exciting prizes across all laps

Winners get a chance to meet the Mahindra Racing team

The Copyright and Idea IP will remain with the Ideators

Guidance and Mentorship from the Subject-Matter Experts to the Ideators

Tech Mahindra MakersLab™ will guide to convert the final winning ideas (globally) to a product stage

Certificates for participants and winners from Tech Mahindra’s MakersLab™

Top three winners get a chance to grab the official Mahindra Racing and Tech Mahindra Merchandise

Judging Criteria

  1. Concept and Innovation
  2. Relevance and Differentiation
  3. Impact
  4. Technical Feasibility
  5. Business Value and Scalability

Tools You Can Use

  1. Business Model Map
  2. Business Model Journey Arc
  3. Decision Tree Model
  4. Empathy Map
  5. 5 Whys
  6. User Persona Map
  7. Stakeholder Map
  8. Customer Journey Map
  9. Context Mapping
  10. Vision Cone
  11. Most Viable Product
  12. Blue Ocean Strategy
  13. Service Prototyping
  14. Need to Have vs. Nice to Have Model


  1. Participants must be currently residing in the Country of the Ideathon Lap.
  2. There is no limitation on the team size.
  3. Participants must be made up of college, varsity students, startups.
  4. Participants may use libraries, frameworks, data points, and models at their disposal.
  5. Please submit all ideas per the deadlines communicated in the mail you receive once you register.
  6. Please keep the submissions simple and understand the timelines.
  7. Originality in ideas and concise, simple submissions will be awarded additional points.

How to Participate



Register through the link below and select your community as ‘Mahindra Racing E-Prix 2022’ and sub-community as per your Ideathon lap city.

Register Now


Submit your ideas and plans in the portal before the deadline

Access the Portal


Judges will carefully go through every entry received and evaluate based on the criteria and select winners and runners-up



Winners get a chance to meet the Mahindra Racing Team as well as Tech Mahindra Senior leaders

The Advantage


Sparking Innovation and
Fueling Imagination


Harnessing Creativity and
Creating Visionaries


Striking Real-World Issues and
Driving Practicality


Amplifying Positive Impact and Framing Feasibility


Building Value and Crafting
NxtGen Solutions


Enabling Possibilities and
Enhancing Opportunities


Bridging Businesses Across and Converging Industries Together


Immersive Journey and Implementing Human Centricity

Meet the Judges


Chief Sustainability Officer, Tech Mahindra


SVP & Global Head, Consulting and Digital Services, Tech Mahindra


Chief Innovation Officer & Creator of MakersLab™, Tech Mahindra

Sustainability and MakersLab™

Sustainability is embedded everywhere in our processes, experiences and the way we do business. Tech Mahindra has always been focused on responsible business growth and has consistently emerged as a world leader in sustainability. We have been recognized amongst the ‘2021 Global 100 Most Sustainable Corporations in the World’ by Corporate Knights. To further drive young innovators and create marvels of the future, MakersLab™, the R&D arm of Tech Mahindra has been helping students build smart machines of the future and upskill themselves. We work with startups, premium educational institutes, incubators and more, to build a solution for tomorrow’s enterprises. Alongside, the Tech Mahindra sports vertical focuses on filling technology and domain related innovation within the industry, so we can tap into the full potential of sports and leverage technology at the core to improve athletic performance and fan experiences.

For any queries write to us at -

Are You Ready To Be
The Change?

Register Now

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