Tech mahindra
Tech mahindra

Cable & Broadcasting

Broadcast Cable
 

Introduction using trends

Our in-house experts have an in-depth understanding of Media-Room operations,

Personalization in Content:

With advertising and subscription dollars moving towards digital players, how is your broadcasting company positioned to mitigate this threat? Does your OTT platform provide the long-tail search abilities that are attracting end-consumers to the online players? TechM will help you transform your content value chain to battle new players while increasing ARPUs through innovative uses of technology. Some of our offerings that will help you personalize your content:
OTT Platform services
Recommendation Engine

Proliferation of devices

Broadband and 4G speeds and proliferating device numbers, viewers expect content anywhere, everywhere. Will your broadcast business innovate quickly enough to be able to provide this content on all these screens seamlessly? TechM’s solutions will help you transform your IT architecture/streamline media distribution workflows to support Non-linear and Linear TV broadcast requirements while reducing your Total Cost of Ownership and enabling Monetization of expensive content.
Broadcast Process Consulting
Content Format Protection

Disintermediation

The broadcaster now has the need to interact with its customer directly. Managing the direct to consumer relationship has become incredibly important in the age of OTT and Multi-Channel Networks. TechM can provide you with the means to do so:

  • Broadcasters can now tap into online forums to influence the production of a show.
  • SFDC Solutions

Data and Analytics Revolution

Every enterprise needs to leverage data to drive decision-making. The importance of analytics extends to all spheres of the broadcast business:

  • Grow audiences – Recommendation engines
  • Monetize content – Ad analytics
  • Predictive Analytics

Rights and Rules Manager

The emergence of OTT is beginning to make rights management increasingly complex with multiple DRM standards, browsers, devices and service providers. Our Rights and Rules manager solutions provides support for all the major DRM tools including Google WideVine, Microsoft PlayReady, Apple FairPlay and Adobe Primetime. We are also prepared to support MPEG-DASH common encryption. A technology that can significantly reduce overhead while required managing multiple DRMs. Our rights and rules manager will help you manage geographical restrictions on your content. We are also cognizant of your need to invest in multiple types of business models be it TVOD, SVOD, Advertisement-based or Freemium. Our rights and rules manager will help you address these critical business concerns while ensuring you do not suffer revenue leakage from sub-optimal usage of rights inventory.

Recommendation Engine

Our Recommendation engine services provides you a multi-algorithm solution that recommends content based on genre preferences, trending content, previously watched by any viewer. Our solution also provides Temporal, Device based, Age group based, Rule based and occasion based contextualization to further fine-tune content recommendations. Most importantly though, our solution is available as a service and can help reduce your capital expenditure too. In short, Tech Mahindra will help you nullify the advantage that Tech giants currently possess so that you can reduce churn, increase ARPU while tackling cord cutting in this highly fragmented consumer landscape while making the most of your expensively acquired content.

Augmented Video Ads and VR World Simulation

Audiences now expect novel experiences as part of their entertainment. One of the recent innovations in this field is the usage of Augmented Reality and Virtual Reality in Video entertainment. We have resources trained on AR technology provided by our exclusive partner Unity. We can help you provide these novel experiences by providing you VR world creation services.

Other Solutions applicable to the Industry:

Ad Analytics

We provide solutions that analyze data from external sources such as Ad exchanges, combine them with data from your choice of DSP and other internal data sources. This analysis then produces recommendations for cross-platform ad-selling, personalized ad-recommendations, production improvements that will then help you maximize ad-revenue, increase retention and expand the reach while helping you plan your programming.

Predictive Analytics

TechM’s prism enables “Self Service Data Analytics” for business users and Data Scientists. It provides a simple and usable GUI so Data Scientists can efficiently explore data and build models. For example, we can help you use different data sources to predict TRPs of live and yet-to-be released projects.

Social CRM: Socio

SOCIO is a cloud based social media platform to know brand’s social health across all platforms to interact and engage with customers. SOCIO helps in avoiding potential catastrophic social media crisis, improving NPS (Net Promoter Score) and churn actionable insights from social media.

OTT Platforms Services

We provide Content preparation services, transformation, multi-platform distribution, subscriber management, SVOD, TVOD catch-up services for OTT and system integration of OTT platforms to support Live-TV and on Demand services. Furthermore, our expertise in Video Engineering, CDN, System Integration, NOCs and analytics will help you improve user experience, monetize content to catch up with new players in the industry.

Broadcast Process Consulting

We have helped several major clients achieve lower time-to-market and speed up innovation using our Media Room expertise. Our services range from Consultation, Deployment all the way to operations. Some of the solutions/services we have provided are

  • IPTV Solution deployment
  • Virtualized media room deployment
  • Value added applications development

OSS/BSS End-to-End transformation

We help new-age MSO companies by making meaningful investments in their IT assets to support services for consolidated subscriber base and to get their infrastructure ready for content services. Our singular focus on MSP, and a comprehensive B/OSS practice with proven consulting and delivery skills in all major B/OSS products, have made the company, a partner of choice for the delivery of major IT transformation programs for communication service providers worldwide.

Downloads

Unified Sales & Revenue Management System

Unified Sales & Revenue Management System

Cloud Governance Model & Optimization

Cloud Governance Model & Optimization

Enterprise Data Warehousing & Reporting

Enterprise Data Warehousing & Reporting

Multi Device Web Test Automation

Multi Device Web Test Automation

UI and Services Automation

UI and Services Automation

eCommerce Suite & Infrastructure -ADMS

eCommerce Suite & Infrastructure -ADMS

Business Transformation & Global Roll Out

Business Transformation & Global Roll Out
For further information please write to connect@techmahindra.com

For further information please write to connect@techmahindra.com