Tech mahindra
Tech mahindra

Tech Mahindra refreshes its brand philosophy through a new tagline: CONNECTED WORLD. CONNECTED EXPERIENCES.

Connect World. Connected Experiences.

Davos, 17 January: As the boundaries between the physical and digital worlds are getting blurred and the world is becoming increasingly connected with amalgamation of connected devices and solutions, Tech Mahindra, a specialist in digital transformation, consulting and business reengineering has refreshed its brand philosophy, to align with the changing needs.

Tech Mahindra is one of the earliest global Information Technology Service Providers to focus on the needs of the “Connected World” with “Connected Solutions”.

The refresh rationale

Businesses must build seamless and integrated technology capabilities across dimensions – the digital, the physical, the convergent, and everything in between. That’s when connected experiences manifest. And that’s when enterprises and people alike will be empowered to Rise™ in a connected world.

Tech Mahindra foresees a new demand for CONNECTED EXPERIENCES playing across all industries it services. The Company has embraced the philosophy of the hyper-connected world and appreciates that the new revolution is going to be powered by an intelligent symphony of solutions and designing “experiences”. While there are technologies and platforms galore only those who can create and sustain world class experiences will thrive.

The CONNECTED EXPERIENCES brand philosophy will be manifested in three ways –

1. CONVERGENT EXPERIENCES: Extraordinary is when experiences come together – a continuous symphony of technologies, techniques, and touch points. We are driven to elevate businesses into the convergent realm of experiencing singularity using DAVID – Digital, Automation, Verticalization, Innovation, and Disruption. DAVID is the lens through which we view every opportunity to reimagine, reinvent and revolutionize business models and operations, transforming enterprises into living, breathing connected businesses.

2. DIGITAL EXPERIENCES: The future calls for Digital Change Agents®, and that’s where The BIO Agency steps in. As one of the most innovative digital agencies, we offer consulting across digital strategy, service design, e-commerce solutions, digital retail, connected products, and product & service innovation. Helping create the models and frameworks that will lead enterprises to a new, customer-centric state of being as the future is all about experience.

3. DESIGN EXPERIENCES: Great experiences don’t just happen – they are designed. Pininfarina, the 87-year-old, legendary Italian firm focuses on design, engineering services, conception and manufacturing of products that impact our lives. With Purity, Elegance, Innovation at the heart of every product, Pininfarina is changing the way the world experiences products at the intersection of digital technologies and physical spaces.

“The whole world is on the brink of another revolution, this time it is led by the theme of ‘connectedness’ that has been amplified by the proliferation of smart devices, smart technologies and smart thinking, which is impacting consumers as well as businesses alike,” said C P Gurnani, CEO & MD of Tech Mahindra while launching the new brand philosophy at Davos.

“At Tech Mahindra, Connectedness is our core strength, something which we have successfully capitalized on through our dominant position in areas like IoT, machine learning and cognitive computing, leveraging our early investment in the communications space. Going forward, we will have the theme of Connected Experience ingrained in every proposal, every conversation and client opportunity we pursue, with the launch of our revamped brand philosophy,” he added.

Over the course of the last few years, Tech Mahindra has been building its scale and reach, to cater to the new kind of demands which are closely aligned with its brand philosophy. Apart from organically building capabilities in conceptualizing, design and development of connected solutions that are aimed at delivering the connected experience, it has also acquired the iconic Italian design company Pininfarina (in 2015) and the UK-based digital transformation company The Bio Agency (in 2016), in that direction.

“Tech Mahindra with its core strengths in creating and delivering Convergent Experiences will now have Pininfarina and The Bio Agency to get the ‘physical products experience’ as well as ‘services experiences’ to be ready for the digital future,” said Jagdish Mitra, Chief Strategy and Marketing Officer, Tech Mahindra.

For Further Queries:

Bibhu Ranjan Mishra | Shalini Singh | Global Media Relations |


Certain statements in this release concerning the future prospects of Tech Mahindra Limited (“the Company” or “TechM”) are forward-looking statements. These statements by their nature involve risks and uncertainties that could cause Company’s actual results differ materially from such forward looking statements. The Company, from time to time, makes written and oral forward-looking statements based on information available with the management of the Company and the Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.


Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise™. We are a USD 4.9 billion company with 131,500+ professionals across 90 countries, helping 946 global customers including Fortune 500 companies. Our convergent, digital, design experiences, innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value and experiences to our stakeholders. Tech Mahindra is the highest ranked Non-U.S. company in the Forbes Global Digital 100 list (2018) and in the Forbes Fab 50 companies in Asia (2018).

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.

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