Tech mahindra
Tech mahindra

Mahindra Group launches Saral Rozgar Card nationally to facilitate blue collared employment

  • ‘Saral Rozgar’ is a unique Mobile job marketplace that helps blue collared and entry level job seekers to connect with mainstream employers across India via mobile in their own language and in an affordable manner. 
  • Saral Rozgar has won seven (07) National and International Awards for INNOVATION.

New Delhi, August 27, 2014 – Tech Mahindra Ltd., a specialist in digital transformation, consulting and business re-engineering and part of USD 16.5 billion Mahindra Group, announced the National launch of Saral Rozgar Cards in New Delhi today with an objective to create a common pool of jobs and job providers. With the launch of the card, Saral Rozgar aims to provide a simple, easily accessible, and low-cost nation-wide service to jobs seekers in the under-graduate category and job providers. The service will facilitate easy access to a plethora of jobs and candidates across India via mobile.

As per CII,only 14% of the 500 million Indian workforce accounts for the formal sector and the remaining 86% are part of the unorganized sector. Nearly 12 million people join the workforce every year. Over the next two decades, India is estimated to add 25% to the world’s workforce.

Job-seekers can now easily access the service by buying the Saral Rozgar card for Rs. 50 and registering through a simple voice call, in their preferred language, by dialing 1860-180-1100from anywhere in India. The company also helps jobseekers to create their first ever resume online, therefore, connecting them to potential corporate and mainstream employers. Additionally, SMEs or Entrepreneurs can also reach them via voice call. Once the employers short-list the required set of jobseekers, they can approach thousands of shortlisted candidates with just one click via SMS or automated voice calls in the preferred regional language of the jobseekers’ choice. On receiving these notifications, candidates connect with employers directly without involvement of any intermediate agents/agencies.

Key Highlights: 

  • Saral Rozgar cards to be available across more than 1 Lakh PoS outlets of Telecom recharge retailers across India
  • Easy to use and customer support handholding - 1860 180 1100
  • Availability on all mediums – Voice and Web services for job seekers and job providers
  • Voice based profile creation
  • Multi-way communication between “job seekers” and “job providers” through SMS and Voice Call alerts
  • Location based mapping, aiding both “job seekers” and “job providers” in local search of jobs and workforce respectively
  • One stop shop for getting the employment and manpower

At the national launch of Saral Rozgar Cards,
Mr. Jagdish Mitra, Head – Mobility Business, Tech Mahindra, commented, “We are thrilled to introduce Saral Rogzar Cards nationally. In the past 2 years,we have registered close to 2 million subscribers across 800 locations in India, and have successfully engaged more than 50,000 job seekers with prospective employers.” 

He further added,Currently there are more than 37 crore blue collared workers who are unskilled or semi-skilled. Our aim is to reduce this socio-economic imbalance and bridge the digital divide by ensuring that job seekers get ample job opportunities.”  

Mr. Vivek Chandok, Vice President, Mobility VAS Product & Portfolio, Tech Mahindra,said, “Currently Saral Rozgar has more than 1.00 L job openings in 100 plus job categories. In Delhi and NCR region, we have more than 15,000 jobs identified in the major industrial clusters of Dharuhera, Manesar, Gurgaon, Faridabad, Noida, Sahibabad and Dadri.  The top job categories in demand are retail, accounting, tailors, electricians, machine operator, cooks, security guards, F&B executives, delivery boys among others.” 

Saral Rozgar cards will be available in more than 1 lakhPoS outlets with the Telecom Recharge Retailers across the country. Mobile customers across the country, especially in the semi-urban and rural parts can now easily subscribe to the service by buying the job card for an affordable price of Rs. 50 and availing the service for 60 days. By removing the involvement of any intermediaries, Saral Rozgar reduces the cost of hiring. 

Saral Rozgar has been acclaimed by initiatives such as NYKS under the Ministry of Youth Affairs and Sports, the National Skill Development Corporation of India (NSDC), Govt. of India, DGET, Ministry of Labor and Employment, NIESBUD, Ministry of MSME and also engaged with IGNOU centres across the country to extend placement support to the students of entry level vocational training courses. Additionally, it has received several accolades from national and international bodies of repute for INNOVATION.

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 About Saral Rozgar (fact sheet):

Saral Rozgar is one of its kind technology revolutionsfor India’s employment needs. It has a registered job seeker base of close to 2 million and reached 1 Lac job openings in March 2014. Tech Mahindra has successfully engaged job providers such as Godrej and Boyce, Mahindra Tractors, Mahindra First Choice, Alstom Bharat Forge, Glaxo Smithkline, Gain India, Siesta Hospitality and others. Saral Rozgar has also partnered with the e-governance CSC companies like SREI Sahaj, Suvidhaa Infoserve and CMS Computers for expanding the reach to the hinterlands. Partnerships have been extended with the skill development training partners of National Skill Development Corporation (NSDC), DGET, NIESBUD and IGNOU for engaging the trained youths to the entry level jobs. 

 Accolades for the offering: 

  • mBillionth Award(2013)for m-Inclusion
  • Special Mention Award at Manthan Awards South Asia & Asia pacific (2012)
  • Aegis Graham Bell Award (2012) for “Innovative Value Added Services”
  • CMO Asia Award (2012) for “Best use of CSR Practices in IT Industry”
  • Rural Marketing Award 2012 for Innovative Ideas for Rural Development
  • 5th National Telecom Award 2011
  • Mahindra Innovation Award 2010-11

About Tech Mahindra

Tech Mahindra is a specialist in digital transformation, consulting and business re-engineering solutions. We are a USD 3.2 billion company with 92,000+ professionals across 51 countries. We provide services to 632 global customers including Fortune 500 companies. Our innovative platforms and reusable assets connect across a number of technologies to deliver tangible business value to all our stakeholders. 

We are part of the USD 16.5 billion Mahindra Group that employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors,utility vehicles,information technology,financial services and vacation ownership.

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Marketing – Mobility

Phone: +91 9910070011


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