Tech mahindra
Tech mahindra

Satyam targets media corporations with IDMF

New media framework to enable content producers integrate platforms

Hyderabad, September 5, 2007: Satyam Computer Services Ltd (NYSE: SAY), today launched the Integrated Digital Media Framework (IDMF), a solution accelerator for content producers to increase monetizable opportunities. The launch took place on the sidelines of IFRA Expo 2007 in Chennai.

IDMF is a transformational framework for media companies worldwide to improve the way content is re-used by producers and consumed by consumers. The main focus of IDMF is to increase Return On Content for its customers.

Mr. Kevin English, Sr. Vice President, Media & Entertainment, Satyam said, “IDMF is not a product, it is a combination of several intellectual properties (IP) of Satyam which are in the process of getting patented, and hence a framework, where several technologies from partner companies have been used underlying the IPs that Satyam has developed. We are looking at increasing our revenues in the Media & Entertainment and Convergence businesses to be a function of the values that we create for our customers”.

Media and Entertainment segment is one of the fastest growing verticals for Satyam. Satyam has made pro-active investments in the media domain, convergence solutions and services, consulting and systems integration services, as well as in together with technology solution labs.

“The opportunities to add “customer value”with IDMF are tremendous –for e.g. consider convergence (convergence of devices, convergence of data, convergence of media, convergence of control layer etc) and the proliferation of the Internet and devices across both business and lifestyle”, added Mr. Abhijit Dasgupta, Vice President, Media & Entertainment, and Satyam.

Satyam believes that global corporations in the media eco-system in Print, Television and Radio, Internet, Wireless, will benefit from the value that IDMF would bring to their customers. With IDMF launch Satyam is targeting customers which include large publishers with high volumes of content inflow, publishers with large amount of historic unstructured content, publishers using different technologies and products with requirement of Run Time Content Migration (Satyam IP) and publishers going for mergers and acquisitions with requirement of integration of various technologies used by different acquired organizations.

Globally, the business in content management is estimated at over $30 billion annually and Satyam is looking to enhance the value several times over.

Satyam Contacts

For further information, contact:


Geeta Fadnavis , , +91 40 23220067


Siobhan Aalders ,, +1-212-880 5341, +1 347 387 0733


Clare Gibbins ,,+44-20-7309 1037


Simon Murphy , , +61-02-8281 3826

Safe Harbor

This press release contains forward-looking statements within the meaning of section 27A of Securities Act of 1933, as amended, and section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Satyam undertakes no duty to update any forward-looking statements. For a discussion of the risks associated with our business, please see the discussions under the heading “Risk Factors”in our report on Form 20-F concerning the quarter ended March 31, 2007, furnished to the United States Securities Exchange Commission on April 30, 2007 and the other reports filed with the Securities Exchange Commission from time to time. These filings are available at


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We are part of the USD 19 billion Mahindra Group that employs more than 200,000 people in over 100 countries. The Group operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership.


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