Tech mahindra
Tech mahindra

Tech Mahindra launches FEEDS, a Connected Intelligent Solution Transforming Fresh Food Supply Chain


INDIA, May 18, 2016 Tech Mahindra today announced the launch of Fresh Produce End to End Digital Supply Chain (FEEDS). This revolutionary initiative manages the food supply chain, which enables companies to transport farm grown produce and deliver it as fresh as if it were grown locally. FEEDS enables business collaboration, maintains product quality and freshness while providing a 15-20% reduction in losses and wastes.

Fresh produce is characterized by high perishability, short shelf life and high demand and supply variations. Multiplicity of players, stringent regulatory compliance norms and lack of end-to-end visibility adds to the supply chain complexities; resulting in high wastage and loss of freshness by the time the produce reaches consumers.

"Freshness is a key differentiator for fresh produce as it impacts the consumer perception of the brand. The lack of holistic visibility breeds inefficiencies in the complex modern day food supply chain. Our rich domain expertise combined with the strong technology prowess of SAP digital platform provides an ideal combination to deliver unique and unparalleled benefits to our clients.”

- Rohit Khanna, Senior Vice President Global Retail & CPG, Tech Mahindra

“Tech Mahindra has invested in multiple industry-specific Cloud Platforms using SAP Digital & IoT stacks. FEEDS is our flagship digital offering for Retail & CPG sector. Built on “Mobile first” strategy, high emphasis has been laid on the usability standards achieved through Design Thinking. Similar offerings are being launched in other sectors to help clients bridge gaps in their Digital strategy to execution.”

- Krishna Kumaraswamy (KK), Senior Vice President & Global Head – SAP Practice, Tech Mahindra

FEEDS transforms the fragmented physical supply chain into a Connected Intelligent Digital Supply Chain with the ability to track and maintain freshness at each leg of the supply chain process. This unified platform enables interactions and transactions between various participants of supply chain in real time.

“FEEDS is part of the partner led co-innovation with SAP Co-Innovation Labs. This partnership demonstrates Tech Mahindra’s commitment to provide Sector focused Digital Transformation Solutions to customers. Tech Mahindra built the FEEDS application in the SAP Co-Innovation Lab with the aim to deliver fresh quality food produce through real time tracking across the Food Supply Chain. Partners, such as Tech Mahindra are enabling organizations to optimize their business process by leveraging the Internet of Things and the SAP HANA Cloud Platform,” said Rudolf Held, Vice President, Head of Global SAP Co-Innovation Lab Network.

FEEDS, built on SAP HANA Cloud Platform  is well integrated with SAP’s ERP system to utilize digital levers including Mobility, IoT and Big Data to provide a holistic end-to-end Digital Supply Chain transformation opportunity to  fresh produce global supply chains, large retailers and food manufacturing clients.

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Richa Shah | Global Media Relations|


Certain statements in this release concerning the future prospects of Tech Mahindra Limited (“the Company” or “TechM”) are forward-looking statements. These statements by their nature involve risks and uncertainties that could cause Company’s actual results differ materially from such forward looking statements. The Company, from time to time, makes written and oral forward-looking statements based on information available with the management of the Company and the Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

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Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise™. We are a USD 4.9 billion company with 125,700+ professionals across 90 countries, helping 941 global customers including Fortune 500 companies. Our convergent, digital, design experiences, innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value and experiences to our stakeholders. Tech Mahindra is the highest ranked Non-U.S. company in the Forbes Global Digital 100 list (2018) and in the Forbes Fab 50 companies in Asia (2018).

We are part of the USD 21 billion Mahindra Group that employs more than 200,000 people in over 100 countries. The Group operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership.

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