Scale at Speed™
Leveraging GenAI Solutions Across the Content Pipeline
Deployment of AI across the media industry for use cases such as AI-driven video creation, autonomous agents running content operations, automatic story summarization, language translation, and even LLM fine-tuning.
MoreDeployment of AI across the media industry for use cases such as AI-driven video creation, autonomous agents running content operations, automatic story summarization, language translation, and even LLM fine-tuning.
These technologies are now seeing an increased uptake globally. AI opens massive opportunities for media businesses to innovate, launch new revenue streams at a fraction of the previous cost, and reduce operational expenses.
Tech Mahindra's AI expertise extends to building our own large language models instead of relying solely on open-source LLMSs. We leverage this deep AI/ML expertise to help our customers across industries such as newspapers, OTT platforms, and PayTV operators to innovate and reduce operational costs.
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Our Services
Industries We Serve
With Agentic AI emerging as a leading technological disruptor and shifting audience patterns combined with new business models, the transition for entertainment industries is riskier and faster than ever. Our consulting-led solutions aim to reduce operating costs, increase efficiency, and boost audience attention.
We serve the following verticals in entertainment
OTT
OTT platforms face challenges like shifting business models and subscriber churn, but we see opportunities to innovate with AI solutions for personalized experiences and reduced churn.Broadcast
Broadcast technology trends include transitioning to software-defined cloud broadcasting, new codecs, and video transport mechanisms, with Tech Mahindra using AI and micro-services to help broadcasters transform globally.Music
Music streaming platforms focus on easy artist and song discovery and personalized listener experiences to differentiate themselves. Tech Mahindra’s data and AI-driven personalization services enable this differentiation, delivering a competitive advantage.PayTv
Cord-cutting is disrupting PayTV operators' business models globally. Tech Mahindra helps these operators reduce costs and retain subscribers with innovative solutions like cloud gaming and reengineering content pipelines
We seamlessly transition both legacy and new-age publishers into an Agentic world with our consulting-led publishing services, delivering AI solutions effectively. Across book publishing, journals, magazines, and the newspaper industry, we leverage our decades of expertise and deep knowledge of publishing workflows. This includes building media asset management systems, CMSs, rights management systems, and manuscript review and approval workflows.
The publishing landscape is transforming with data and AI to predict audience behaviours, translate content rapidly, and improve efficiencies. Tech Mahindra collaborates with leading publishers in image editing, media asset management, data analytics, and AI-powered insights.
With data as the driving force behind the exponential growth in Commerce & Retail Media networks, today, AI-driven marketing, personalization, data clean rooms, and 360-degree customer views are transforming the AdTech industry. Our data and marketing transformation services can help large Ad agencies harness these trends, drive operational efficiencies, innovate client solutions, and generate new revenue streams. It’s where art meets algorithms!
We offer the following services in advertising
AdTech and MarTech
AI-driven marketing, personalization, data clean rooms, and 360-degree customer views are revolutionizing both the AdTech and MarTech industries. Our marketing transformation services empower large ad agencies to leverage these trends, enhance operational efficiencies, innovate client solutions, and generate new revenue streams.
From streaming and scoring services for one of the largest cricket tournaments in the world to ERP support for one of the most popular leagues in the US, we bring our deep engineering heritage and data and analytics to power highly engaging fan moments. With a sports league of our own in the Global Chess League and our own Formula-E racing team, we understand sports deeply.
From the latest stock ticker on terminals to breaking news from the world’s most respected news agency, there are few information services providers for whom Tech Mahindra provide services. Ranging from Agentic AI, data analytics services, building risk platforms, and app development to network services deployment, we’ve been powering some of the most valuable information consumed globally.
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