TechM's OTT Platform for Global T20 League

Overview

Tech Mahindra partnered with a leading global T20 cricket league to build and manage scalable OTT platforms across web, mobile, and connected TVs. The solution enabled high-quality streaming, supported up to 4 million concurrent users, and enhanced global reach and fan engagement.

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Client Background and Challenges

The client faced challenges in managing massive digital traffic during peak tournament seasons. Their existing platforms struggled with scalability, performance, and delivering consistent user experiences across devices.

Our Approach and Solution

Tech Mahindra implemented a fully managed services model to deliver seamless, scalable digital experiences tailored to the demands of one of the world’s largest T20 cricket leagues. The solution included:

End-to-End OTT Platform Development

Designed, developed, tested, and deployed two consumer-facing OTT platforms from scratch, ensuring a smooth, user-centric experience.

Cross-Platform Experience

Delivered consistent UI and functionality across web, mobile (iOS & Android), and connected TVs to maximize accessibility and reach.

High-Quality Streaming

Enabled HD video streaming with adaptive quality performance optimized for variable network conditions.

Scalable Infrastructure

Built a robust backend capable of supporting up to 4 million concurrent users during high-traffic live events without performance issues.

Sustained Platform Engagement

Maintained high engagement post-deployment, serving over 1 billion monthly active users (MAUs) since 2021 during tournament windows.

Improved Viewer Experience

Enhanced user satisfaction through seamless streaming and device compatibility, resulting in more loyal viewers.

Global Reach Expansion

Mobile accessibility expanded audience participation across previously underserved regions.

Stronger Brand Visibility

Boosted fan interaction and reinforced the league’s status as a premier digital sports entertainment provider.

Business and Community Impact

  • Supported up to 4 million concurrent users without service disruption.
  • Delivered high-quality streaming across all major platforms and devices.
  • Expanded global reach with over 1 billion MAUs since 2021.
  • Strengthened brand visibility and fan engagement.
  • Enabled scalable, resilient digital infrastructure for future growth.