Mahindra Overview

What Drives Brand Mahindra

OUR PURPOSE
OUR VALUES

We’ve made humanity’s innate desire to Rise our driving purpose. We challenge conventional thinking and innovatively use our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to Rise. This purpose is why we exist, come to work every day, and strive continuously in delivering our promise.

Challenge Conventional Thinking
Innovative Use of Our Resources
WE ENABLE OUR STAKEHOLDERS TO RISE

The 33rd Team
Building the Impossible
The Coldest Winter of Turbenthal
Rise Prize
Challenge conventional thinking

We follow a simple rule: there are no limitations. Where others see problems, we see possibilities. Breakthroughs, not barriers. Only by daring can we disturb the universe itself.

Making a Molehill out of a Mountain
Making tomorrow happen
Future of Mobility:Driven by Goodness
Moving at the Speed of Life
Innovative Use of Our Resources

We believe in being problem solvers. We relentlessly seek to break fresh ground through alternative thinking and ingenious use of resources. It’s this constant want for innovation that drives us forward.

Educating the girl child
Building Rural India
Reaching the Unreachable
Ploughing the American Heartland
We enable our stakeholders to Rise

Our world gets better every time we choose to do good. In everything we offer, we care for quality but also aim to always improve and transform the lives we touch. We don’t just do business, we constantly create and innovate, to help our customers and communities to Rise.

Our set of core values is the compass that guides our actions, both personal and corporate.

We have always sought the most appropriate people for the job and have given them the freedom and the opportunity to grow under our wings. We support and celebrate innovation, out-of-the-box thinking, well-reasoned risk-taking and reward performance.

We are known in the business community for being an ethics-centric organisation. We have always believed in doing business with a larger social purpose, keeping in mind the welfare and growth of the communities we serve.

At Mahindra, we follow an internal metric called the ‘Customer as Promoter Score’. This is one of the ways in which we measure the success of our businesses by their level of customer-centricity. This is designed around our goal to create and sustain a positive experience for our customers, because of whom we exist and prosper.

We put quality at the forefront, not just in our products but also in our actions and interactions. Each of our businesses achieves its goal through individual strategy, while keeping a close eye on maintaining quality, in every step of the way.

For us, the cornerstone of our business is our human resource – our people. This is not something we merely preach, but something we truly believe in and practice, at all times. We respect the time and efforts of our stakeholders and all our policies are designed, keeping their well-being and betterment in mind.

Leadership

Meet the people who spur us to our summit, and inspire us to aim higher.

Keshub Mahindra

Chairman Emeritus, Mahindra & Mahindra Ltd

Anand Mahindra

Chairman, Mahindra Group

Dr Anish Shah

Managing Director and CEO, Mahindra Group

Rajesh Jejurikar

Executive Director (Auto & Farm Sectors)

CP Gurnani

MD & CEO, Tech Mahindra

SP Shukla

Group President (Defence, Aero & Agri Sector)

Amit Sinha

President, Group Strategy

Ashok Sharma

President, Agri Business; MD & CEO, Mahindra Agri Solutions Ltd

Arvind Subramanian

Managing Director & CEO, Mahindra Lifespaces

Asha Kharga

Chief Customer & Brand Officer

Hemant Sikka

President, Farm Equipment Sector

Kavinder Singh

MD & CEO, Mahindra Holidays; President (Leisure & Hospitality Sector) & Vice Chairman, Holiday Club Resorts Oy (Finland)

Manoj Bhat

Group Chief Financial Officer - Mahindra & Mahindra Ltd

Manoj Chugh

President (Group Public Affairs)

Mohit Kapoor

EVP & Group Chief Technology Officer, Mahindra & Mahindra

Naveen Raju

General Counsel and Executive Vice President – Group Legal Affairs

Parag Shah

Managing Partner, Mahindra Partners

Rajeshwar Tripathi

Chief Human Resources Officer for Auto & Farm Sectors, Mahindra & Mahindra

Ramesh Iyer

Vice Chairman & MD, Mahindra & Mahindra Financial Services; President – Financial Services Sector

Rampraveen Swaminathan

MD & CEO Mahindra Logistics

Ruzbeh Irani

President - Group Human Resources & Communications

S Durgashankar

President – Group Controller of Finance & Accounts

Veejay Ram Nakra

Chief Executive Officer (CEO), Automotive Division, Mahindra & Mahindra

Velusamy R

Chief of Global Product Development, Auto Sector, Mahindra & Mahindra

Vinod Sahay

Executive Vice-President & Chief Procurement Officer, Mahindra & Mahindra

Vivek Agarwal

President, BFSI, HLS and Corporate Development, Tech Mahindra

Zhooben Bhiwandiwala

President – Mahindra Partners & Group Legal

View All

Our History

Learn How Two Entrepreneurs Built a Global Group

What began as a steel-trading venture seven decades ago, steadily turned into a global brand, spanning nations and industries. This is a story with an upward curve, narrating how an Indian company paved its way to become a global powerhouse. We have come a long way since 1945 and as we

Our Milestones

1945

M&M founded

On October 2nd, 'Mahindra & Mohammed' is set up by brothers, JC and KC Mahindra along with Ghulam Mohammed.
M&M begins steel trading

The company commences its steel trading business in association with suppliers in the UK.

1947

The Jeep hits Indian shores

75 Jeeps come in from Willys Overland Export Corporation, USA in CKD condition; assembly of which commences at Mazagon, Bombay.

1948

Mahindra & Mohammed becomes Mahindra & Mahindra

Ghulam Mohammed moves to Pakistan post partition and goes on to become the country's first Finance Minister. Mahindra & Mohammed subsequently changes its name to Mahindra & Mahindra.

1950

M&M and Mitsubishi Corporation in iron and steel deal

5,000 tons of steel was sourced for wagon-building

1955

Mahindra & Mahindra goes public

On June 15, 1955, the company announces going public and in 1956, its shares are listed on the Bombay Stock Exchange.

1961

M&M ties up with International Harvester, USA

Mahindra joins hands with the US manufacturer of agricultural machinery, construction equipment, trucks, automobiles, and household and commercial products, for the manufacture of tractors.

1962

Mahindra Ugine Steel Company (MUSCO) formed

M&M and Ugine Kuhlmann, France, comes together to form MUSCO, a Joint Venture, to manufacture alloy steel.

1963

Keshub Mahindra appointed Chairman

After the demise of co-founder, KC Mahindra, Keshub Mahindra becomes the second Chairman of M&M Ltd.
ITCI formed

The International Tractor Company of India (ITCI) – a JV with International Harvester Company and Voltas Ltd. is formed with a license to manufacture 3,500 tractors

1965

UV and tractor factory comes up in Bombay

Mahindra shuts down the factory in Mazgaon and establishes a plant in Kandivali to consolidate its operations for the manufacture of UVs and tractors.

1977

ITCI merges with M&M Ltd.

The very successful International Tractor Company of India merges with M&M and becomes its tractor division

1979

M&M ties up with Peugeot, France

M&M receives a license from Automobiles Peugeot France to manufacture XDP 4.90 diesel engines. The assembly of Peugeot engines commences in Ghatkopar.

1983

M&M becomes leader in Indian Tractor Market

Mahindra becomes the largest selling tractor brand in India, and it’s holding the position for three decades now.

1986

Mahindra British Telecom formed

Mahindra enters the telecom IT services space through Mahindra British Telecom, a joint venture with British Telecom, UK – the company that later became 'Tech Mahindra'.

1991

Mahindra Finance set up

Maxi Motors Financial Services Limited. Name was changed to Mahindra & Mahindra Financial Services Limited and Fresh Certificate of Incorporation was received

1993

Mahindra Steel Service Centre Ltd. formed

Mahindra Steel Service Centre Limited is formed in association with Mitsubishi Corporation and Nisho Iwai Corporation of Japan.

1994

Mahindra Group reorganises into Strategic Business Units

Mahindra Group reorganises into six Strategic Business Units: Automotive, Farm Equipment, Financial Services, IT, Infrastructure Development Services and Steel Trading.

1996

Mahindra Holidays and Resorts India Ltd. (MHRIL) is born

The first holiday resort opens in Munnar, Kerala.
Project Nanhi Kali initiated

Nanhi Kali is set up by the K. C. Mahindra Education Trust (KCMET) with the aim of providing primary education to underprivileged girl children in India.

1997

The Mahindra United World College of India inaugurated

UWC, one of 15 in the world, is inaugurated by Queen Noor of Jordan in Pune, Maharashtra.
Anand Mahindra becomes Managing Director

After retirement, R.K. Pitamber hands over the reins to Anand Mahindra.

1999

MMFSL becomes a subsidiary of M&M Ltd.

Mahindra & Mahindra Financial Services Ltd., which began operations in 1995, becomes a subsidiary of M&M. The company plays a major role in financing Mahindra's UVs.

2000

M&M has a makeover

The millennium year sees the unveiling of a new and visually dynamic group logo, which signifies the road ahead.
Mahindra Bolero launched

The Mahindra Bolero would go on to become India's largest selling SUV for ten years in a row.

2002

Mahindra World City, India’s first integrated township, is inaugurated

Dr. J. Jayalalithaa, Chief Minister of Tamil Nadu inaugurates 'Mahindra World City' in Chennai. The project is promoted by the Mahindra Group, Infrastructure Leasing & Financial Services Ltd. and Tamil Nadu Industrial Development Corporation Ltd.
Mahindra Scorpio launched

2003

Mahindra tractors wins the prestigious Deming Prize

2004

The Mahindra Group acquires a majority stake in Bristlecone Inc.
Mahindra Systems & Automotive Technologies (MSAT) Sector is set up
Major milestone for Mahindra tractors

2005

Mahindra enters China
Mahindra and Renault tie up
Mahindra and ITEC tie up

2007

Systech goes on a buying spree
Mahindra acquires Punjab Tractors

2008

Aftermarket sector formed
Mahindra enters the two wheelers business
Automotive facility opens in Chakan, Pune

2009

Mahindra enters Aerospace

2010

Mahindra Satyam sponsors FIFA World Cup
Mahindra acquires Reva Electric Vehicles

2011

Mahindra acquires SsangYong Motor
Mahindra enters MotoGP^TM
Mahindra XUV 5OO launched
Mahindra Rise

2012

Mahindra Research Valley in Chennai inaugurated
Mahindra Reva Factory recognised

2013

Tech Mahindra and Mahindra Satyam merge
Mahindra Reva lauded globally

2014

Rise Prize launched
Mahindra enters FIA Formula E Championship

2015

Milestone year for record number of launches
Tivoli launched
Multiple acquisitions signal a global charge

2016

Mahindra Racing comes first at FIM MotoGPTM

Seven decades in the making, our history is definitive of the growth of modern India. It is a story with an upward curve, of how an Indian company and all the associations that arise with that phrase rose to become a global powerhouse. We’ve come a long way since the Willys, and as we accelerate into the 21st century, our journey as a global brand is well under way.
Launches continue
GenZe hits the market
Mahindra acquires Sampo Rosenlew

2018

The Iconic Jawa comes back to India

2019

Mahindra unveils the Pininfarina Battista, the world's 1st Electric Hypercar

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Our Early Pioneers

FOUNDERS
PAST LEADERS

Early pioneers of globalisation, the Mahindra brothers collaborated with a wide range of international companies. Over the next decades, Mahindra’s reach extended beyond steel to transportation, telecom, tractors, and more.

J C Mahindra

Founder, 1892 - 1951

Jagdish Chandra Mahindra, better known by his moniker JC, was born in 1892 in Ludhiana, Punjab. The loss of his father at an early age thrust the responsibility of his family’s welfare on his young shoulders. The eldest of nine, JC strongly believed in the power of education and ensured all his brothers and sisters studied hard.

K C Mahindra

Founder, 1894 - 1963

Kailash Chandra Mahindra, known to all as KC, was born in 1894 in Ludhiana, Punjab, the second of nine children. When their father died at an early age, his older brother JC became head of the family, and KC his best friend and future business partner. KC attended Government College, Lahore, where his scholastic aptitude shone through.

They say if you want to go far, go together. It is with the collective expertise, vision, and efforts of our leaders, that we have reached this far. Here are a few key people, responsible for having jointly shaped the fate of the Mahindra Group.