Media and Entertainment | Tech Mahindra

Leveraging GenAI Solutions Across the Content Pipeline

Deployment of AI across the media industry for use cases such as AI-driven video creation, autonomous agents running content operations, automatic story summarization, language translation, and even LLM fine-tuning is now seeing increased uptake globally. AI opens up massive opportunities for Media businesses to innovate, launch new revenue streams at a fraction of the previous cost, and reduce operational expenses.More

Deployment of AI across the media industry for use cases such as AI-driven video creation, autonomous agents running content operations, automatic story summarization, language translation, and even LLM fine-tuning is now seeing increased uptake globally. AI opens up massive opportunities for Media businesses to innovate, launch new revenue streams at a fraction of the previous cost, and reduce operational expenses. Tech Mahindra's AI expertise extends to building our own large language models instead of relying solely on open-source LLMSs. We leverage this deep AI/ML expertise to help our customers across industries such as newspapers, OTT platforms, and PayTV operators to innovate and reduce operational costs.

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Our Services

Digital Services

MarTech, AdTech, and content tech solutions that enable our customers to derive high ROI from their marketing spend and deliver fantastic CX.

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Video Engineering Services

AI-powered services across the content supply chain are aimed at dramatically reducing operational expenses and unlocking new revenue opportunities for streaming services, broadcasting, newspapers, PayTV, and ATSC 3.0.

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Cloud Gaming

Cutting-edge services for cloud gaming and esports. Telcos and PayTV operators get access to a globally managed end-to-end platform.

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Industries We Serve

OTT

With the streaming wars taking place, OTT platforms worldwide are grappling with shifting business models, subscriber churn, rising costs of live sports rights, and picky audiences. We view these industry trends as opportunities to innovate by delivering AI solutions designed to help deliver personalized experiences, keep audiences engaged and reduce churn.

Newspapers

In an increasingly AI-led world where information is freely available, Tech Mahindra is helping global print News outlets transform themselves. We're helping them build new business models, imagining new revenue streams by creatively leveraging archival content and using AI much more.

Broadcast

Some prominent trends sweeping the broadcast technology world involve transitioning to a fully software-defined cloud broadcasting stack compared to the bespoke on-prem hardware-based stack of yesteryears. Additionally, the rollout of new codecs and newer video transport mechanisms, such as ST-2110 and NDI, enable the transformation of broadcasters at scale. Using a combination of AI and micro-services architectures, Tech Mahindra is actively helping broadcasters globally transform themselves.

Gaming

The bedrock of the gaming industry is 3D animation. Our award-winning VFX division, Saffronic, specializes in producing animation for gaming studios. Also, exhaustive automated and manual Game testing services are provided by our experienced testers to some of the world's leading game studios.

Music

Music streaming platforms typically have similar song catalogs, a key differentiator between themselves and their video-driven OTT counterparts. This similarity in content leads to a platform-wide focus on easy artist and song discovery and highly differentiated and personalized listener experiences to be able to differentiate themselves. TechMahindra's services around data and AI-driven personalization services enable this differentiation, delivering a competitive advantage.

Publishing

The publishing landscape is transforming using data and AI to predict audience buying behaviors, rapidly translate content into multiple languages, and usher in efficiencies into their processes. Tech Mahindra works with some of the world's largest and most respected publishers in areas ranging from Image editing and media asset management to data analytics and AI-powered insights.

PayTV

The audience trend of cord-cutting is upending the business models of most PayTV operators globally, whether cable or satellite-based DTH operations. Tech Mahindra is helping these PayTV operators reduce operational costs and retain subscribers with innovative solutions ranging from cloud gaming to re-engineering content pipelines.

Leading the Way

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Case Study

The Stylist Group

Thought Leadership

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Article

Tech Trends to Watch Out for This Year by Rajesh Chandiramani
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Blog

From Algorithms to Headlines: Exploring AI in the Newsroom

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