Abstract

Pay-TV piracy has outgrown its old definitions and is no longer only about stolen channels, illegal set-top boxes, or lost subscription revenue. It has become a distributed cyber-enabled threat that encompasses sports rights, advertising fraud, data theft, malware exposure, and platform integrity.

For broadcasters and Pay-TV operators, legacy models characterized by legal notices, raids, and domain blocking still matter, but they don't stop the whole problem. The operating question has now changed from ‘How do we remove illegal streams?’ to ‘How do we detect, disrupt, and prevent piracy in close to real-time?’

This paper outlines how Pay-TV operators must treat content piracy as a cybersecurity and revenue-protection discipline

Advance Modal Components
Explore the Anti-Piracy Control Plane and Implementation Roadmap

Key Insights

How Content Piracy Has Advanced

The headline trend isn't that there's increased piracy. Instead, piracy has now evolved into a sophisticated attack on the operator's own infrastructure. There are four key piracy trends here that matter.

The Anti-Piracy Control Plane

This acts as an operating layer that connects detection, intelligence, disruption, enforcement, and recovery. The control plane has to provide answers to five key questions: Where is the illegal stream or asset? What source or account is leaking the asset? How far has it spread? What action will disrupt it fastest? What evidence is needed for repeat enforcement?

From Takedown to Disruption

Pay-TV and streaming operators must evolve towards piracy disruption, which targets the sources, intermediaries, and money paths that allow pirate networks to survive takedowns. By identifying patterns, sources, and recurrence, operators can make piracy far more expensive to run.

About the Author
Jay Chauhan
Group Practice Head, Tech Mahindra

Jay is leading the global M&E business and its AI-led growth strategy at Tech Mahindra. He works across shaping market strategy, driving innovation, and advising media leaders on AI transformation. Jay led the development of Tech Mahindra's M&E service line's first Agentic AI IP for the media industry and is a recognized thought leader through industry research and whitepapers.

nivendran-veerappan
Nivendran Veerappan
Vice President, Head of Broadcast Technology, Astro Malaysia Holdings Berhad

Nivendran Veerappan is a broadcast and media technology executive with nearly 25 years of experience spanning television, OTT, content delivery, and platform engineering. He currently leads Astro's broadcast technology organization, overseeing the strategy and evolution of broadcast, media supply chain, OTT, and broadband platforms.Read More

Nivendran Veerappan is a broadcast and media technology executive with nearly 25 years of experience spanning television, OTT, content delivery, and platform engineering. He currently leads Astro's broadcast technology organization, overseeing the strategy and evolution of broadcast, media supply chain, OTT, and broadband platforms. His work focuses on technology modernization, workflow automation, and the delivery of scalable, high-performance media services across an increasingly converged digital ecosystem.

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