Brand for Purpose: Our Initiatives and Brand Kit | Tech Mahindra

The Tech Mahindra Brand Playbook

Our brand playbook is built around enabling transformative scale at unparalleled speed. As one of the fastest growing IT services brands for three consecutive years, we have a client base that cuts across multiple industries, and a full set of partnerships which gives us scale.More

Our brand playbook is built around enabling transformative scale at unparalleled speed. As one of the fastest growing IT services brands for three consecutive years, we have a client base that cuts across multiple industries, and a full set of partnerships which gives us scale. Through our promise to scale at speed, we are empowering enterprises across industries to transform at speed, bringing agility, resilience, and efficiency to their businesses, and encouraging C-Suite leaders to Rise for a more equal world, to be future ready, and to create value.

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TechMahindra Logo on Gray

Our Brand Promise

Scale at Speed

When embarking on a tech transformation journey, enterprises are usually given a choice of scale or speed. This duality has now morphed into the need for scale at speed, accelerated by AI. Organizations need technology partners who can help them transform at speed, and bring agility, resilience, and efficiency to their businesses. Scale at Speed is Tech Mahindra’s promise to our customers to help them fulfil this imperative.

Our Brand Pillars

Rise for a more equal World

Climate change

Inclusion

Ethics

Rise to be future ready

Customer-focused

Technology

Innovation

Rise to create value

Entrepreneurship

Scale

Impact

Brand Programs

Powered by purpose, people, and performance, we enable enterprises across industries to transform and scale at unparalleled speed. Through partners like WSJ, Mahindra Racing, and WEF, we are building award-winning content platforms to empower our customers and stakeholders to Rise beyond. Our people remain our biggest strength as we continue to practice what we preach through meaningful initiatives that make a significant difference on the ground.

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Tech Mahindra Global Chess League

Tech Mahindra Global Chess League (GCL) is the world’s first and largest official franchise chess league bringing fans together to witness the game in a never-seen-before avatar.  FIDE and Tech Mahindra have joined hands to promote the game of chess through interactive technology-enabled platforms by leveraging next-gen technologies.

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The BIG Thinkers

Over the last six years, Tech Mahindra and Custom Content Studios by WSJ have forged a partnership that brings together global industry leaders to share their hard-hitting insights on key themes that are shaping the future of this world.

The Big Thinkers is our exclusive thought leadership platform that shines the spotlight on leaders across our customer community, who are driving positive change and anchored on the philosophy of Rise. Through this first-of-its-kind platform, we bring to you in-depth conversations around diversity, inclusion, and sustainability that enable significant transformation across industries.

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#UnlockTheNXT with Mahindra Racing

Tech Mahindra has partnered with Mahindra Racing for the seventh consecutive year and have come together to create meaningful impact on and off the track that brings us closer to a sustainable future.  Our collaboration extends beyond traditional realms, where not only does Tech Mahindra offer digital transformation and consulting services but also delves into business re-engineering.

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Strategic Alliance with the World Economic Forum

Tech Mahindra’s strategic partnership with the World Economic Forum fosters the rise of a new age of technologies that have the potential to overcome global challenges. The partnership aims to bring together people to drive and influence change and ensure that technology plays a key role in becoming the change maker. As a leading provider of digital transformation, Tech Mahindra continues to actively contribute to and collaborate with World Economic Forum across various platforms on themes such as AI, sustainability, quantum computing, 5G, digital, and the future of business.

Brand Highlights

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Tech Mahindra Recognized as the Fastest Growing Organization in ‘Brand Strength’ by Brand Finance
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Tech Mahindra Recognized as the Fastest Growing Brand Globally in ‘Brand Value Rank’ by Brand Finance
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Tech Mahindra: Strengthening the Brand with Purpose, People, and Performance
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Gold Winner at ITSMA Marketing Excellence Awards 2022
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Tech Mahindra at the World Economic Forum 2024, Davos
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Strengthening the Brand with Purpose, People, and Performance
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Teaming Up With Mahindra Racing for the Greenest Team in Motorsports

Brand Initiatives

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#TogetherWeRise

This hashtag signifies our unity, collaboration, and collective progress. It encapsulates the strength found in togetherness, emphasizing the power of unity to overcome challenges and achieve shared goals leveraging the power of Rise.

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#BrandForPurpose

We are committed to incorporating sustainability as an integral part of our core strategy, which leads to delivering innovative solutions for a sustainable tomorrow. This hashtag represents our commitment to purpose driven initiatives and meaningful impact. It embodies the belief that a brand’s success should align with a higher purpose, focusing on creating positive change, and inspiring others to be effective through our brand’s actions and values.

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#UnlocktheNXT

This hashtag symbolizes breaking barriers, exploring uncharted territories, and unlocking new potentials. It signifies the journey towards innovation, discovery, and untapped opportunities.

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#LoveToBeTechM

We think for the world at large and we care for our TechMighties. This hashtag celebrates the passion and enthusiasm for all things tech. It is about embracing innovation, exploring new possibilities, and fostering a community that appreciates and thrives on the advancements in technology.

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#WellnessBeforeBusiness

This hashtag emphasizes the significance of prioritizing well-being in the pursuit of success. It underlines the importance of a balanced lifestyle, mental health, and self-care, advocating that personal wellness should precede professional achievements.

Our Brand Kit

This kit encompasses every element that brings the Tech Mahindra brand to life. It is the framework for content and visual tactics that expresses our unrivaled blend of digital innovation and robust, industry-leading processes.

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Logo Design Templates

Files will be downloaded as a ZIP package.

October 02, 2022
1.33 MB
Brand Guidelines
Brand Usage Guidelines

Files will be downloaded in PDF format.

October 02, 2022
453 KB

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