This Cookie Policy explains what are cookies, types of cookies, how the cookies are categorized and an identifiable individual’s (“your”) rights to control Tech Mahindra’s (“our”, “TechM”) use of them. This policy was updated on 9th June 2026.
What are Cookies
A cookie is a piece of information that webserver sends to an identifiable individual’s (“your”) computer (browser file) when a website is accessed. It contains information about your visit to Tech Mahindra’s (“our”, “TechM”) web page, as well as any other information you have volunteered for. It helps to provide additional functionality to the site and analyse site usage more accurately. Cookies can gather information about your website usage or enable the website to recognize you as an existing customer when you return to our website at a later date.
Types of Cookies
Here's a list of the main types of cookies we use, and what we use them for.
Session cookie:
Session cookies remains as long as a browsing session is active and are intended to avoid user inconvenience during browsing. These cookies allow websites to link the actions of a user during a browser session and expire at the end of the browsing session. Session cookies also assist the user in navigating the website, and allow the user to access secure parts of the webpage when logged in.
Persistent Cookie:
Persistent cookies are stored on a user’s device even after termination of a browsing session. It helps in recalling the preferences or actions of the user. Persistent cookies are used for a variety of purposes such as retaining the visitor’s language and regional preference(s) at the end of each browsing session. It is also used to carry out behavioral analysis in order to enhance user experience and convenience, also to provide targeted and relevant content to visitors.
Third Party Cookies:
Third-party cookies are cookies that are set by a website other than the current active site. These cookies are generated if the website has some content of a third-party site or if a user clicks on the Third-party links provided by the current active website or if the user uses their third-party website’s credentials to log In to the current active website.
Cookie Category
Cookies are categorized into below based on their purpose and functionality under Cookie Settings in cookie banner:
How Our Cookie Banner Works
When you visit our website for the first time, a cookie banner is displayed to inform you about the use of cookies and similar technologies and to obtain your consent where required by applicable law.
Default Cookie Settings
By default:
- Only strictly necessary cookies are enabled
- Analytics, marketing, and preference cookies are disabled
- No non‑essential cookies are placed on your device until you provide explicit consent
Giving and Managing Consent
You can manage your cookie preferences by:
- Accepting all cookies
- Rejecting non‑essential cookies
- Selecting specific cookie categories through the cookie banner or cookie settings panel
You may change or withdraw your consent at any time by accessing the cookie settings link available on our website.
Strictly Necessary Cookies:
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but then some parts of the site will not work. These cookies do not store any personal identifiable information.
| Name of the Cookie | Cookie Provider | Expiry | Type of cookie | Description |
| OptanonConsent | OneTrust (www.techmahindra.com) | 1 Year | First Party | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user's browser when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. |
| OptanonAlertBoxClosed | OneTrust (www.techmahindra.com) | 1 Year | First Party | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice. It enables the website not to show the message more than once to a user. The cookie has a normal lifespan of one year and contains no personal information. |
| AWSALBTGCORS | Amazon (www.techmahindra.com) | 6 Days | First Party | This cookie is associated with Amazon Web Services Elastic Load Balancing functionality for routing client requests on the server. |
| AWSALBTG | Amazon (www.techmahindra.com) | 6 Days | First Party | This cookie is set by Amazon Web Services Elastic Load Balancing to map the user's session to the same backend server. It helps maintain a consistent user experience by ensuring requests are routed to the same server during a browsing session. This cookie is strictly necessary for site operation and does not store personally identifiable information. |
Performance Cookies:
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
| Name of the Cookie | Provider | Expiry | Type of cookie | Description |
| _clck | Microsoft | 364 Days | First Party | This cookie is related to Microsoft Clarity analytics service. It is used to collect information about how visitors interact with the website, which helps in creating reports and improving the site. |
| _ga_xxxxxxxxxx | Google (www.techmahindra.com) | 399 Days | First Party | This cookie name is associated with Google Analytics, which is a significant update to Google's analytics service. It is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request and used to calculate visitor, session, and campaign data for analytics reports. |
| MR | Microsoft (c.clarity.ms) | 6 Days | Third Party | This is a Microsoft MSN cookie used to measure website usage for internal analytics. |
| _ga | Google (www.techmahindra.com) | 399 Days | First Party | This cookie name is associated with Google Analytics, which is a significant update to Google's analytics service. It is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request and used to calculate visitor, session, and campaign data for analytics reports. |
| MUID | Microsoft (bing.com) | 389 Days | Third Party | This cookie is used by Microsoft as a unique user identifier and may sync across Microsoft domains for analytics. |
| MR | Microsoft (c.bing.com) | 6 Days | Third Party | This is a Microsoft MSN cookie used to measure website usage for internal analytics. |
| ANONCHK | Microsoft (clarity.ms) | Session | Third Party | This cookie stores information about how the end user uses the website and any advertising they may have seen before visiting the site. |
| CLID | Microsoft (clarity.ms) | 364 Days | Third Party | This cookie is usually set to enable sharing media content to social media and may gather information on visitors when they share website content. |
| MUID | Microsoft (clarity.ms) | 389 Days | Third Party | This cookie is used by Microsoft as a unique user identifier and may sync across Microsoft domains for analytics. |
| _fuid | Tech Mahindra (techmahindra.com) | 399 Days | First Party | This cookie is used to identify and track an individual session with your device. |
| utm_campaign | Tech Mahindra (techmahindra.com) | Session | First Party | This cookie tracks specific content or links a user clicked in a campaign to understand what drives traffic and conversions. |
| _clsk | Tech Mahindra (techmahindra.com) | Session | First Party | Used by Microsoft Clarity to connect multiple page views by a user into a single Clarity session recording. |
| utm_term | Tech Mahindra (techmahindra.com) | Session | First Party | This cookie is used by analytics platforms to identify what keywords were used for organic or paid campaigns |
| utm_source | Tech Mahindra (techmahindra.com) | Session | First Party | This cookie identifies the source of traffic to the website, showing how the user arrived at the site. |
| SM | Microsoft (clarity.ms) | Session | Third Party | This is a Microsoft MSN cookie used to measure website usage for internal analytics. |
| utm_content | Tech Mahindra (techmahindra.com) | Session | First Party | This cookie tracks specific content or links clicked in a campaign to understand what drives traffic and conversions. |
| SRM_B | Microsoft (clarity.ms) | 389 Days | Third Party | This is a Microsoft MSN cookie that ensures proper website functioning. |
| utm_medium | Tech Mahindra (techmahindra.com) | Session | First Party | This cookie identifies the medium through which a visitor reached the site, typically for tracking campaign performance. |
| _gd* | techmahindra.com | Session | First Party | This cookie is used by Google Analytics to capture anonymized data by unique events occurring on the website by a user. |
Functional Cookies:
These cookies are used to improve website functionality and personalization by remembering your preferences and settings. They help enable features such as saved login details, language selection, and region preferences. Disabling these cookies may affect how certain features of the website function.
Third Party Cookies – Control & Limitations
Control of Third-Party Cookies
Our website may include content, tools, or plugins provided by third party platforms such as LinkedIn, YouTube, Microsoft, and other similar providers. Cookies set by these third party platforms are governed by their respective privacy and cookie policies.
Tech Mahindra does not have direct control over the placement, management, or disabling of cookies set by third party platforms embedded on the website. These cookies are not managed through Tech Mahindra’s cookie banner or cookie settings.
You can manage or disable third‑party cookies through the following means:
- By adjusting your browser settings to block or delete third‑party cookies
- By managing cookie preferences directly on the respective third‑party platforms, such as:
- LinkedIn (linkedin.com)
- YouTube (youtube.com)
- Microsoft (bing.com, clarity.ms)
Please note that the cookie banner and cookie settings on this website only control cookies set by Tech Mahindra and do not apply to cookies set by third party domains.
Marketing / Targeting Cookies:
These cookies may be set through our site by our advertising partners. They are used to build a profile of your interests and show you relevant advertisements on other websites. These cookies do not directly store personal information but are based on uniquely identifying your browser and internet device.
Marketing / Targeting cookies work by processing identifiers such as browser information or online activity in order to deliver advertisements that are more relevant to you and your interests across different websites. If you do not allow these cookies, you will experience less personalised and targeted advertising.
| Name of the Cookie | Cookie Provider | Expiry | Type of cookie | Description |
| UserMatchHistory | Linkedin (Linkedin.com) | 29 Days | Third Party | The User Match History cookie is a LinkedIn marketing cookie used for ad delivery and retargeting, helping LinkedIn provide more relevant advertisements and track user behavior in response to campaigns. |
| _mkto_trk | Tech Mahindra (techmahindra.com) | 399 Days | First Party | This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness. |
| __Secure-ROLLOUT_TOKEN | Youtube (youtube.com) | 179 Days | Third Party | Used by YouTube to manage feature rollouts and ensure consistent playback experience. |
| personalization_id | Twitter (twitter.com) | 399 Days | Third Party | This domain is owned by X (formerly Twitter). This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| YSC | Youtube (youtube.com) | 0 Days | Third Party | This cookie is set by YouTube to track views of embedded videos. |
| bscookie | Linkedin (Linkedin.com) | 364 Days | Third Party | This is a cookie set by LinkedIn that identifies a user's browser ID for one year, recognizing secure browser sessions and enabling embedded LinkedIn services and content sharing. |
| __cf_bm | Linkedin (Linkedin.com) | Session | Third Party | The __cf_bm cookie supports Cloudflare Bot Management by helping manage traffic that matches bot-related criteria. |
| muc_ads | Twitter (t.co) | 399 Days | Third Party | This is a cookie is set by X (formerly Twitter). It is used for optimizing ad relevance by collecting visitor navigation data. |
| lidc | Linkedin (Linkedin.com) | 0 Days | Third Party | This is a cookie set by LinkedIn that maintains session routing for reliable LinkedIn service performance. |
| IDE | Google (doubleclick.net) | 399 Days | Third Party | Used by Google's DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user. |
| _fbp | Tech Mahindra (techmahindra.com) | 89 Days | First Party | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers |
| ar_debug | Linkedin (px.ads.linkedin.com) | 30 Days | Third Party | This cookie is being used by google suite of services to debug ad, and analytics services. |
| bcookie | Linkedin (linkedin.com) | 364 Days | Third Party | The 'bcookie' cookie is used by LinkedIn to identify and track browsers that have interacted with their content, such as share buttons or advertisements. |
| _gclxxxx | Tech Mahindra (techmahindra.com) | 89 Days | First Party | This cookie is set by Google Analytics and is used to store and track conversions. Google conversion tracking cookie |
| guest_id | Twitter (twitter.com) | 399 Days | Third Party | This cookie is set by X (formerly Twitter) to identify and track the website visitor. |
| VISITOR_INFO1_LIVE | Youtube (youtube.com) | 179 Days | Third Party | This cookie is used as a unique identifier to track viewing of videos |
| __Secure-YNID | Youtube (youtube.com) | 179 Days | Third Party | Stores preferences and helps personalize YouTube content. |
| __cf_bm | Twitter (twitter.com) | Session | Third Party | The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. This is a CloudFoundry cookie |
| VISITOR_PRIVACY_METADATA | Youtube (youtube.com) | 179 Days | Third Party | This cookie name is associated with YouTube which is used to store the user's cookie consent state for the current domain and ensure that user privacy choices are respected when watching embedded YouTube content. |
| AnalyticsSyncHistory | Linkedin (linkedin.com) | 29 Days | Third Party | Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries. |
| __cf_bm | Twitter (t.co) | Session | Third Party | The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. |
| li_sugr | Linkedin (linkedin.com) | 89 Days | Third Party | This is an advertising and analytics cookie set by LinkedIn. Its primary function is to make probabilistic matches of a user's identity, allowing LinkedIn to track and identify visitors to websites that feature LinkedIn integrations or Insight Tags. |
| __Secure-YEC | Youtube (youtube.com) | Session | Third Party | This is a YouTube security cookie that helps detect and resolve service issues and prevent fraudulent activity. |
| _twpid | Tech Mahindra (techmahindra.com) | 389 Days | First Party | This cookie name is associated with static.ads-twitter.com which is used to manage advertising-related functions. |
| guest_id_ads | Twitter (twitter.com) | 399 Days | Third Party | This is a cookie set by Twitter (now X) to identify and track users for personalized advertising, especially when logged out, by collecting information on browsing behavior to show more relevant ads and measure ad performance. |
| guest_id_marketing | Twitter (twitter.com) | 399 Days | Third Party | This is a cookie set by Twitter (now X) used for advertising purposes to identify and track website visitors, helping to show personalized ads and measure the effectiveness of marketing campaigns. |
Your Choices and Rights
There are ways you can control and manage cookies on your device. Please remember that any setting changed by you will apply to all websites you visit unless you choose to block cookies from any particular site.
You will have below controls on cookies generated by our site through Cookie Settings as below:
Opt-In/ Opt-Out for some cookies categories. View list of cookies generated by the website under each category. Access the website even if you Opt-Out of all cookies.
Thus, you can control your cookie choices using above or system/browser settings as below:
See what cookies you've got and delete them on an individual basis. Block third party cookies Block cookies from particular site Block all cookies from being set Delete all cookies when you close your browser.s
Consent Logging
When you provide or update your cookie preferences, we record the following information:
- Your consent status for each cookie category
- The date and time when consent was provided or updated
- The version of the cookie policy applicable at the time of consent
This information is stored securely and is used solely for compliance, audit, and regulatory purposes. It is not used for any other purpose.
Consent Storage Duration
Your cookie consent preferences are stored for a period of 12 months from the date they are provided. After this period, you will be prompted to review and provide your consent again, unless you update or withdraw your consent earlier.
Some cookies placed on your device may have a longer technical lifespan (for example, up to 399 days), depending on their purpose and the cookie provider. The presence of such cookies does not extend the validity of your consent.
You may change or withdraw your consent at any time through the “Cookie Preference” option available on our website.
Updates to this Cookie Policy
This Cookie Policy may be updated periodically. We will encourage you to check for changes to this Cookie Policy occasionally, which will be available at: Cookie Policy
To get further information on Tech Mahindra’s personal data collection and processing please check at: Privacy Policy
On some occasions, we may also actively advise you of specific data handling activities or significant changes to this Cookie Policy, as required by the applicable law.
Contact Us
If you have any question about this Cookies Policy or wish to contact us for any reason in relation to our personal data processing, please contact us at : dpo@techmahindra.com