Advertising

Enable responsible AI adoption by building a practical AI operating model across people, process, governance at scale.

Create privacy-safe, unified customer data ecosystems through clean-room collaboration and governed identity resolution, enabling brands, agencies and measurement companies to activate and measure with trust.

Reduce tool sprawl and streamline workflows across planning, activation, and measurement with standardized content, metadata, and governance processes.

Accelerate application development using Tech Mahindra’s Swifter.io platform to build and deploy AI-native solutions with embedded governance and automated QA

Agencies and audience measurement companies can design and safely deploy purpose built AI agents using Tech Mahindra’s Orion framework. Typical agents include client brief agents, production agents, contract review agents, research assistants, and marketing campaign agents, with guardrails enforced for media operations, campaign quality assurance, and production workflows.

Enhance decision-making with next-best-action intelligence using advanced foundation models, including Tech Mahindra’s Indus LLM.

Centralized operations for managing AI risk, governance, and end-to-end data lineage and change tracking across ad creative production workflows, ensuring LLM usage is traceable, auditable, and defensible. Includes VerifAI protections against hallucination, bias, toxicity and PII exposure.

AI-enabled security operations reduce incident response times by up to 70% while strengthening cyber resilience for advertising platforms, identity layers, and measurement data infrastructure.

Enables measurement companies and agencies to protect their data infrastructure with air-gapped cyber vaults and dead air recovery. Provides immutable data backups with defined RTOs for regulated environments with tested recovery drills.

Deploy agents across finance, HR operations, procurement, billing reconciliation, and legal contract management to reduce costs without degrading delivery quality.

Enable direct programmatic access to ad inventory for SMB’s and agencies, with client and internal portals for status, reporting, creative approvals and performance.

Reduce manual spending, increase conversion rates by enabling agents to set up, run, and optimize campaigns, with human-in-the loop and VerifAI guard-rails guardrails.