Davos, Switzerland – 23rd January, 2023:
Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services, today announced the next phase in their multiyear award-winning relationship with Custom Content from WSJ, the in-house custom content studio that produces branded solutions for advertising partners of The Wall Street Journal. As a part of the campaign, the companies have launched The Big Thinkers, the next chapter in the executive engagement platform.
Over the last six years, Tech Mahindra’s dedication to thought leadership across digital transformation has led to a one-of-a-kind collaboration with Custom Content from WSJ where leaders across the globe have been able to share perspectives on meaningful change and trends shaping the market. Through the In The Future platform and the industry-first Efficacy Index, C-Suite executives have had access to insights on the next-generation disruption tools that will shape the future of their business.
This year at Davos, Tech Mahindra and Custom Content from WSJ are announcing a natural evolution of this story: a deeper dive into the minds of leaders across sectors. Through intimate and in-depth interviews with global leaders—and a visionary new research project and index capturing insights from 400 C-level executives that will be announced for 2024—The Big Thinkers will shine a light on the people and projects using technology to put our planet first. From human-centric digital experiences powered by 5G to purpose-driven projects, The Big Thinkers will bring forward new and innovative ideas through the exchange of perspectives and sharing of best practices having the potential to transform industries.
As a sustainability leader within the global IT industry, Tech Mahindra is uniquely positioned to lead this significant work. Over three years, The Big Thinkers will live on a dedicated custom content partner page on The Wall Street Journal website—providing a home for insights, interviews, and white papers that will shape the conversation on sustainable digital transformation for years to come.
“Over the last 6 years, Tech Mahindra and The Wall Street Journal’s custom content team have worked together to build an award-winning global platform comprising hard-hitting perspectives from the best minds in business,” said CP Gurnani, Managing Director and Chief Executive Officer at Tech Mahindra. “It is through platforms like this that we can continue to encourage dialogue and accelerate emerging innovations like the metaverse and the impact that existing technologies like 5G has had on stabilizing and connecting this fragmented world.”
“We are happy to renew our relationship with The Wall Street Journal for a third term. Our exclusive C-level engagement platform has brought together the brightest thought leaders from around the world to foster meaningful conversations and drive lasting impact,” said Harshvendra Soin, Global Chief People Officer and Head of Marketing at Tech Mahindra. “We look forward to seeing how this industry-first collaboration will provide the necessary insights for businesses to embrace sustainable strategies that ensure brand resilience and success.”
“Dow Jones is delighted with its long-standing partnership with Tech Mahindra,” said Almar Latour, Chief Executive Officer of Dow Jones and Publisher of The Wall Street Journal. “The new campaign will show both Tech Mahindra’s reach and impact, and inspire conversation about sustainability, which is at the top of the global business agenda.”
About Tech Mahindra
Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates and the society to Rise. We are a USD 6 billion organization with 163,000+ professionals across 90 countries helping 1279 global customers, including Fortune 500 companies. We are focused on leveraging next-generation technologies including 5G, Blockchain, Metaverse, Quantum Computing, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers. Tech Mahindra is the only Indian company in the world to receive the HRH The Prince of Wales’ Terra Carta Seal for its commitment to creating a sustainable future. We are the fastest growing brand in ‘brand strength’ and amongst the top 7 IT brands globally. With the NXT.NOWTM framework, Tech Mahindra aims to enhance ‘Human Centric Experience’ for our ecosystem and drive collaborative disruption with synergies arising from a robust portfolio of companies. Tech Mahindra aims at delivering tomorrow’s experiences today and believes that the ‘Future is Now’.
We are part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).