Direct to Customer | Tech Mahindra

Refining Retail Relationships

Direct-to-Consumer (D2C) is transforming how brands connect with their audiences. By eliminating intermediaries, retailers gain full control over products, pricing, and brand messaging while building deeper, more personal customer relationships. D2C offers a faster and more agile route to market, driven by real-time data and direct customer feedback.

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Direct-to-Consumer (D2C) is transforming how brands connect with their audiences. By eliminating intermediaries, retailers gain full control over products, pricing, and brand messaging while building deeper, more personal customer relationships. D2C offers a faster and more agile route to market, driven by real-time data and direct customer feedback.

For modern brands, D2C is more than just a channel; it is a path to sustainable growth and lasting loyalty.

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Vision

At Tech Mahindra, we envision D2C as a strategic growth engine for retail and CPG brands—enabling them to own the customer relationship, drive personalized engagement, and accelerate innovation. Our D2C solutions empower brands to deliver seamless, data-driven experiences across digital touchpoints while optimizing operations and unlocking new revenue streams.

Key Pillars of Our D2C Foundation:

  • Customer Ownership and Personalization: Foster direct relationships with consumers through personalized experiences and targeted engagement
  • Omnichannel Experience Delivery: Enable consistent, frictionless interactions across web, mobile, social, and in-store channels
  • Agile Commerce Platforms: Deploy scalable, cloud-native architectures to accelerate time-to-market and foster innovation
  • Data-Driven Decision Making: Leverage first-party data for real-time insights, trend forecasting, and smarter product strategie
  • End-to-End Brand Control: Maintain full control over pricing, messaging, and brand identity while eliminating dependency on intermediaries

Our Services

Customer Engagement

We empower brands through customer data platforms, 360° insights, hyper-personalization, targeted campaigns, loyalty programs, and video analytics, enabling data-driven, high-impact engagement across every D2C touchpoint.

E-commerce Experience and Enablement

We enable end-to-end D2C commerce with creative design, omnichannel experiences, customer acquisition, marketing automation, digital consulting, and scalable implementations across B2C, B2B, and B2B2C models.

Last-Mile Delivery and Returns Optimization

We optimize delivery with configurable scheduling, personalized experiences, real-time tracking, feedback loops, and seamless returns, enhancing post-purchase satisfaction and customer retention.

Customer Support and Post-Sales Experience

We enhance post-sale value through integrated customer, product, and digital experience management, alongside sales and distribution support, to deliver consistent, high-quality service beyond the transaction.

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Business Process Services

Experience Design

Engineering the Future

Metaverse

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