Customer Experience for Retail & CPG | Tech Mahindra

Enabling Seamless and Personalized Customer Journeys

In today's competitive retail landscape, businesses grapple with growing challenges, from fragmented online and in-store experiences to long wait times and declining customer loyalty. Meeting the evolving expectations of consumers has never been more complex.

More

In today's competitive retail landscape, businesses grapple with growing challenges, from fragmented online and in-store experiences to long wait times and declining customer loyalty. Meeting the evolving expectations of consumers has never been more complex.

At Tech Mahindra, we believe customer experience (CX) goes beyond good service; it's about creating meaningful, connected, and personalized interactions at every touchpoint. From the moment a customer browses your website to receiving tailored recommendations or post-purchase support, each interaction is an opportunity to build trust and strengthen your brand.

By harnessing the power of AI and Generative AI, we help retailers craft seamless, hyper-personalized journeys that leave a lasting impression. Our solutions are designed to eliminate friction, enhance engagement, and deliver experiences that resonate with each customer.

Less

Our Services

Service, Brand, and Experience Design

We help clients create purpose-driven, human-centric experiences by integrating service design, brand strategy, and experience innovation, elevating every customer touchpoint and fostering deeper, lasting emotional connections.

UI/UX Journey Design

We craft intuitive and engaging user experiences by mapping end-to-end customer journeys, aligning UI/UX design with user needs, enhancing usability, satisfaction, and business outcomes.

Personalization and Insights

We use AI-driven modeling and behavior analytics to deliver hyper-personalized experiences, predict trends, and tailor engagement strategies that resonate with each customer.

Creative and Content Design

We create compelling, brand-aligned creative assets and content that captivate audiences, drive engagement, and create consistent, impactful storytelling across all digital touchpoints.

Unified E-commerce CX

We deliver seamless, personalized customer experiences across all e-commerce platforms and channels, ensuring frictionless interactions that boost conversion, loyalty, and long-term growth.

Customer Data Platform

We unify data from multiple sources to create a 360° customer view, enabling real-time insights and orchestrated, personalized experiences at scale.

Digital Product Passports

We enable transparent and traceable product journeys through digital passports, enhancing brand trust, regulatory compliance, and advancing sustainability while enriching customer experiences.

Benefits

  • Increased Customer Loyalty and Lifetime Value: By delivering personalized experiences, we foster emotional connections that drive repeat purchases and long-term brand affinity.
  • Higher Conversion and Revenue Growth: Seamless, optimized digital journeys and unified commerce platforms reduce friction and enhance buying experiences, directly boosting conversion rates and average order values.
  • Faster Time-to-Market for Campaigns and Products: With integrated creative, content, and design capabilities, we accelerate go-to-market timelines for product launches, seasonal campaigns, and new market entry.
  • Enhanced Customer Insight and Targeting: Our advanced data platforms and AI analytics provide a 360° customer view, enabling more precise segmentation, predictive targeting, and actionable engagement strategies.
  • Operational Efficiency and Cost Reduction: Automation, data unification, and streamlined CX workflows reduce redundant processes, optimize marketing spend, and improve ROI across touchpoints.
  • Enhanced Brand Differentiation and Trust: Consistent storytelling, digital product transparency, and purpose-driven design strengthen brand positioning and build consumer trust in a competitive market.

Leading the Way

Case Study

CX - Oreo

READ MORE

White Paper

Customer Experience in Luxury Retail

READ MORE

Case Study

Omni Channel Customer Experience Transformation

READ MORE

White Paper

Unified omnichannel Retailing: Still a Distant Thought?

Omnichannel adoption is a gradual journey from silos to multichannel with full integration to achieve optimal customer experience.

READ MORE

Explore More

Business Process Services

Experience Design

Engineering the Future

Metaverse

Get In Touch

Need more information?  
We will take approximately 3-5 working days to respond to your enquiry.