Co-Creating Value in Large Scale Transformation

Abstract

Most large-scale transformations fail to deliver their promised value, market-share growth, operational efficiency, and innovation breakthroughs. The underlying issue goes beyond misalignment between enterprises and partners; it's fragmented ownership across the transformation lifecycle. Enterprises must close gaps across multiple fronts.

They should align internally with executives, functional leaders, and IT teams. Simultaneously, they must coordinate with suppliers, customers, and partners. And finally, treat solution providers as co-creators rather than transactional vendors.

Transformation happens in stages, not through single deployment events. It requires replacing delegation with co-creation, where vision is aligned, risk is shared, and accountability is mutual across the entire ecosystem. Without this structure, most initiatives produce small wins that don't last beyond launch. This paper presents the ELEVATE framework, a guide to structuring these partnerships that deliver the value enterprises have envisioned.

Advance Modal Components
Unlock large‑deal value through co‑created transformation

Key Insights

Most large‑scale transformations underperform not due to lack of investment, but because ownership is fragmented across stakeholders. True value realization requires aligned accountability across executives, business units, IT teams, and partners throughout the transformation lifecycle.

Treating transformation partners as vendors leads to silos and blame. Organizations that shift to co‑creation models—sharing vision, risk, and accountability—achieve more durable outcomes and sustained business value beyond initial implementation.

Successful transformation unfolds through interconnected stages rather than single deployments. Continuous collaboration, adaptive decision‑making, and lifecycle governance are essential to ensure early wins scale into lasting enterprise‑wide impact.

Focusing only on cost reduction narrows transformation outcomes. Enterprises that redefine value to include resilience, innovation capacity, workforce readiness, and cultural change unlock long‑term competitiveness and stronger execution.

The ELEVATE framework provides a structured approach to partnership‑led transformation, emphasizing joint vision, outcome focus, adaptive governance, commercial flexibility, change adoption, and talent enablement across the full lifecycle.

Traditional SLAs and KPIs track delivery but miss strategic progress. High‑performing transformations translate enterprise objectives into outcome‑driven metrics, supported by multi‑level governance that maintains alignment from program teams to CXOs.

Lasting transformation depends on strengthening internal capabilities. Partners that invest in upskilling enterprise talent—through tools, collaboration, and knowledge transfer—enable organizations to sustain and extend value long after programs conclude.

About the Author
Rohit Madhok
Global Head, Engineering Services, Tech Mahindra

Rohit Madhok, as the Global Head–Engineering Services at Tech Mahindra, leads the Engineering Services business globally. He brings over three decades of experience in shaping and scaling engineering-led transformation.Read More

Rohit Madhok, as the Global Head–Engineering Services at Tech Mahindra, leads the Engineering Services business globally. He brings over three decades of experience in shaping and scaling engineering-led transformation. Since his prior role as SVP and global head of large deals, strategic solutioning and transformation to now, Rohit has built and grown product engineering organizations into high-impact, innovation-driven functions that power multi-billion-dollar portfolios across a diverse client base. He comes with extensive leadership experience having led teams at Infosys, Wipro and other global companies across industries like communications, Hi-Tech, media and entertainment, manufacturing, healthcare and life sciences, and BFSI.

Read Less
Know More
Pat Sullivan
Expert Advisor, Third Eye Advisory

Pat Sullivan is a veteran technology analyst with 25+ years advising technology and services firms on market strategy and execution. Named IIAR’s Most Influential Analyst of the Year in 2018, he brings two decades of IT services leadership experience, blending pragmatic insight with a forward looking view of digital transformation.