Decreased attrition by 30% with Wellness Interventions

Overview

Our client, one of the leading online shopping giants, had not prioritized wellness support for their content moderators due to an inadequate understanding of the work-related impact on their mental and emotional well-being. To address this gap, the client partnered with Tech Mahindra to assess employee well-being levels and try/test wellness interventions to improve employees’ well-being.More

Our client, one of the leading online shopping giants, had not prioritized wellness support for their content moderators due to an inadequate understanding of the work-related impact on their mental and emotional well-being. To address this gap, the client partnered with Tech Mahindra to assess employee well-being levels and try/test wellness interventions to improve employees’ well-being. We performed an impact assessment and implemented targeted remedial measures, leading to a 30% decrease in attrition and a 45% increase in accuracy and decision-making.

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Client Background & Challenges

The role of a content moderator often comes at the cost of mental and emotional strain. The client content moderators were struggling with the following challenges:

  • Psychological Impact – High Stress Levels (73%)
  • Interpersonal Effects: Emotional Detachment (68%)
  • Productivity Risks: Difficulty concentrating (60%)
  • Retention Issues: High Attrition (35%)
  • Business Impact: Rise in operational costs (25%)

Our Approach and Solution

Our impact assessment covered 300 content moderators, utilizing Ryff’s Psychological Well-Being Scale. The assessment revealed key insights into the psychological and workplace impact of content moderation and the effectiveness of wellness interventions. We implemented:

Group Sessions for Cohesion

Facilitating peer support and team bonding to reduce emotional isolation.

Progressive Resilience Enhancement

Equipping moderators with coping mechanisms to manage stress and emotional fatigue.

Preventive Psychological Support

Early intervention strategies, including structured emotional regulation techniques and counseling access.

Self-Help for Purpose Alignment

Helping moderators reconnect with personal and professional meaning.