Overview
Our client, one of the leading online shopping giants, had not prioritized wellness support for their content moderators due to an inadequate understanding of the work-related impact on their mental and emotional well-being. To address this gap, the client partnered with Tech Mahindra to assess employee well-being levels and try/test wellness interventions to improve employees’ well-being.More
Our client, one of the leading online shopping giants, had not prioritized wellness support for their content moderators due to an inadequate understanding of the work-related impact on their mental and emotional well-being. To address this gap, the client partnered with Tech Mahindra to assess employee well-being levels and try/test wellness interventions to improve employees’ well-being. We performed an impact assessment and implemented targeted remedial measures, leading to a 30% decrease in attrition and a 45% increase in accuracy and decision-making.
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Client Background & Challenges
The role of a content moderator often comes at the cost of mental and emotional strain. The client content moderators were struggling with the following challenges:
- Psychological Impact – High Stress Levels (73%)
- Interpersonal Effects: Emotional Detachment (68%)
- Productivity Risks: Difficulty concentrating (60%)
- Retention Issues: High Attrition (35%)
- Business Impact: Rise in operational costs (25%)
Our Approach and Solution
Our impact assessment covered 300 content moderators, utilizing Ryff’s Psychological Well-Being Scale. The assessment revealed key insights into the psychological and workplace impact of content moderation and the effectiveness of wellness interventions. We implemented: