Immersive Metaverse Drives Real Estate Sales by Estimated 20%

Overview

A Finnish real estate leader wanted to make buying easier for global and local buyers. Traditional tools like brochures and physical site visits weren’t enough. Tech Mahindra built a metaverse-powered platform with 3D walkthroughs, real-time customization, and remote access. It boosted digital sales by 20%, making property buying more immersive and efficient.

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Client Background & Challenges

The client, a Finnish real estate development firm with strong market presence in residential and commercial spaces, is known for sustainable and innovative living solutions. They aimed to enhance the property-buying experience by addressing key challenges like static content, site visit dependency, lack of standardization, and property sale hurdles for global investors.

Our Approach and Solution

Hyper-Realistic 3D Walkthroughs

Virtual replicas of model apartments and amenities enabled lifelike exploration

Personalization at Fingertips

Buyers could customize interiors—wall textures, furniture, layouts, and more

Integrated E-Commerce

Allowed users to browse and buy décor and furniture within the virtual space

Real-Time Environmental Rendering

Simulated weather and lighting created an authentic viewing experience

Remote Access

Enabled global buyers to explore properties anytime, from anywhere

Business and Community Impact

Tech Mahindra’s metaverse-driven real estate solution delivered measurable business benefits:

  • Accelerated Sales: Seamless virtual walk-through simplified decision-making process for potential buyers, significantly reducing sales cycles
  • Digital Sales Surge: The metaverse-based sales platform has become a key revenue driver, increasing digital sales from 0% to 20%
  • Cost Savings: Reduced marketing expenses and operating costs of a physical property showcase
  • Global Exposure: Accessibility for international investors increased, unlocking new revenue streams
  • Enhanced Customer Experience: The client was positioned as an industry leader in real estate technology adoption