Scale at Speed™
Overview
The client, an American biopharmaceutical company, specializes in treating specific diseases. Their primary challenge was to develop a comprehensive system that offered visibility into the most effective sales channels within the regulatory framework. This system was essential for optimizing resource allocation and managing costs efficiently.
Client Background & Challenges
A leading American biopharmaceutical company, our client wanted to understand and influence prescribing behaviors among HCPs. They were facing challenges such as:
- Identifying factors and touchpoints influencing HCP prescriptions.
- Gaining visibility into effective sales channels within regulations.
- Understanding channels and messages driving positive behavior.
- Optimizing campaigns for personalized experiences.
Our Approach
Solution
Tech Mahindra developed a data-driven solution powered by AI and ML, employing a multi-touch attribution model to enhance digital marketing effectiveness.
Technology
The solution utilized GCS, GCP BigQuery, and Looker Studio to analyze historical data and generate insights for sales representatives.
Performance
The implementation of this solution led to a significant increase in the accuracy and efficiency of digital marketing campaigns.