Overview

Content moderation serves as the front line for trust and safety, requiring, consistent motivation, composure, and sound judgment. The world’s leading global technology company required enhancing wellbeing, motivation, and retention among their content moderators.

Tech Mahindra elevated motivational profiles and implemented a series of wellness initiatives to enable value-aligned growth, improve productivity, and ensure employee satisfaction.

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Industry Challenge

The world’s leading global technology company was facing challenges of attrition and workforce instability due to high-pressure content moderation environment and heavy workloads. To enhance employee wellbeing and empower moderators, the client required understanding what drove motivation in the workplace. The goal was to improve job satisfaction and promote productivity and revenue growth.

Our Approach and Solution

Our wellness team moved beyond conventional employee satisfaction metrics and built motivational profiles across over 350 metrics. We used the Short Work Extrinsic and Intrinsic Motivation Scale (SWEIMS) framework to identify the drivers of motivation and cultivate engagement and connectedness in the moderator community.

Business and Community Impact

Through team-building interventions, proactive engagement, and continuous feedback loop, we were able to achieve:

  • Reduced attrition and lowered exit-related and onboarding costs
  • 20% increase in productivity
  • Reduced productivity gap
  • Minimized training demands