AI-Powered Retail & CPG Solutions | Tech Mahindra

Overview

Artificial Intelligence (AI) is reshaping retail and consumer-packaged goods (CPG) in tangible ways, driving business transformation through revenue growth, cost optimization and enhancing customer experiences.

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Artificial Intelligence (AI) is reshaping retail and consumer-packaged goods (CPG) in tangible ways, driving business transformation through revenue growth, cost optimization and enhancing customer experiences.

‘AI Delivered Right’ reflects our commitment to innovation and reliability. We go beyond vision and experimentation to deliver practical, secure, scalable AI solutions that drive meaningful business outcomes. Our approach empowers clients with ideas, models, tools, processes, to harness AI's full potential.

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Key Industry Challenges

  • Unpredictable consumer trends and fragmented data ecosystems
  • Rising operational costs and manufacturing volatility
  • Siloed supplier data and climate-related sourcing risks
  • Logistics delays, high return rates, and fraud
  • Lack of real-time insights impeding personalization and in-store efficiency

Solution Highlights

Our AI solutions empower our clients across the entire retail and CPG value chain, from product conception to after-sales support.

  • Product Innovation: We cut product launch time from months to weeks using deep-tech AI, data, and visualization to predict trends and design consumer-centric products.
  • Smart Manufacturing: AI and IoT create connected factories, optimizing schedules, predicting failures, and improving quality via Gen-AI, sensors, and digital twins.
  • Smart Coolers: AI-powered coolers with video analytics deliver immersive retail experiences through sentiment analysis, GPS tracking, and inventory control.
  • Supplier Portal Collaboration: AI and Gen-AI enable predictive analytics and automation for sourcing, reducing costs, and improving visibility and supplier trust.
  • Farm Digitization: Leveraging Mahindra Agri expertise, we use AI for crop advisory, calendars, and monitoring to boost yield and optimize supply planning.
  • Control Tower: AI-driven visibility and predictive insights anticipate disruptions, enabling real-time inventory and logistics optimization.
  • Warehouse Optimization: Digital twins and computer vision streamline inventory, reduce costs, and ensure compliance for smarter warehouse operations.
  • Last-mile Logistics: Agentic-AI optimizes routes, freight matching, and delivery management, lowering costs and boosting real-time visibility.
  • Returns Automation: AI automates returns and warranty processes, detects fraud, and improves efficiency for high-volume retail operations.
  • Hyper-Personalization: AI unifies fragmented data for accurate profiling, driving personalized recommendations and boosting engagement.
  • Gen-AI Campaigns: AI automates marketing across channels, predicts behavior, and optimizes content for higher engagement and lower costs.
  • Dynamic Pricing: AIML engines deliver real-time, personalized pricing based on trends, seasonality, and competitive data.
  • Loyalty Platform: AI gamifies rewards and builds 360° customer profiles for personalized experiences and improved retention.
  • Customer Support Agents: Agentic AI accelerates resolutions and enhances customer satisfaction through intelligent engagement.
  • Store as a Medium: AI video analytics track shopper behavior for smarter layouts, personalized promotions, and efficient staffing.
  • Auto-replenishment and Disposals: AI and sensors ensure stock availability, detect errors, and manage disposals for optimal inventory.
  • Store Associate App: AI empowers staff with real-time insights on customers, inventory, and promotions for better service and conversions.

Platforms

TechM Orion

Orion is our next-gen agentic AI platform built on NVIDIA accelerated computing, enabling autonomous execution of complex workflows. With AI agents for retail and CPG, it integrates ServiceNow, SFDC, ERP, and ensures security, compliance, and seamless orchestration.

Swifter.IO

Swifter.IO is an AI-powered app development workspace that boosts productivity by enabling collaboration between engineers and AI agents. It streamlines the entire SDLC with intelligent planning, execution, and validation for faster, smarter delivery.

MobiLytix™ Marketing Studio

MobiLytix™ powers real-time, AI-driven customer engagement for retail and CPG. It enables hyper-personalized campaigns, loyalty programs, and data-led marketing automation to deliver faster ROI and stronger consumer connections.

Agentic-AI Experience Platform

Our Agentic-AI platform unifies fragmented customer data, autonomously personalizes omnichannel journeys, and applies predictive modeling to optimize marketing—driving higher engagement, loyalty, and measurable lifetime value growth.

Leading the Way

Report

Store of the Future: Research Report

Analyst insights

Market Leader in Everest Group’s Retail Services PEAK Matrix® Assessment 2025

Case Study

Harnessing AI Powered Analytics to Cut Operational Costs by 50% for Consumer Healthcare Brand

Thought Leadership

Views

Agentic AI in Retail and CPG

Views

Retail Reimagined: Frictionless Supply Chains, Humanized AI

Get In Touch

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