Agentic Solutions Across Content Supply Chain
We support media companies in scaling efficiently and redefining how they create, distribute, and monetize content in a highly competitive environment where attention is limited.More
We support media companies in scaling efficiently and redefining how they create, distribute, and monetize content in a highly competitive environment where attention is limited. Leveraging our extensive history of award-winning design and advanced AI engineering skills—including developing our own large language model (Project Indus)—we provide streaming clients with custom foundation models instead of relying only on open-source large language models.
Our deep AI solutioning is sustainable, responsible and scalable – designed to plug into the content value chain all the way from back-office rights-royalty management and ad sales invoicing to content protection, AI SecOps, Data governance and readiness for agentic workflows.
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Industries We Serve
As the industry undergoes shifts, the imperative to scale at speed has never been greater.
OTT
As streamers pivot to Ad-supported tiers to combat subscription fatigue and macro-economic conditions, we help them drive engagement and lift ARPU with our Foundation Model-based Recommendation Systems and Cloud Gaming solutions.Broadcast
With the transition to ST 2110, software defined broadcasting and sustainable content delivery Tech Mahindra's Agentic solutions for the Broadcast industry lay the foundations for the autonomous broadcast station of the future.Music
Music streaming platforms focus on song, artist and audiobook discovery, besides highly personalized and innovative product experiences, to differentiate themselves. Tech Mahindra’s Foundatio model-based personalisation services help enable this differentiation, delivering a competitive advantage.PayTv
Cord-cutting is disrupting PayTV business models globally. Tech Mahindra helps PayTV operators cut costs with Agentic TechOps and NoC solutions while retaining subscribers with innovative Gaming solutions.
We have over 20 years of experience in serving publishing enterprises across science technology marketing (STM), trade publishing, and the newspaper industry. We understand the challenges that publishers encounter. This allows us to address issues such as shrinking margins resulting from Open Access in STM, drops in search referral traffic due to AI-generated search overviews, and concerns about content protection and cybersecurity within publishing.
With data as the driving force behind the exponential growth in commerce and retail media networks, today, AI-led personalization, data clean rooms, and customer 360 views are transforming the ad tech industry. Our data modernization, governance, AI guardrail, and explainability solutions can help large advertising holding companies comply with global data regulations, harness these trends, and drive operational efficiencies. It’s where art meets algorithms!
From streaming and scoring services for one of the largest cricket tournaments in the world to ERP and gaming support for one of the most popular leagues in the US, our data, animation and engineering services power highly engaging fan moments. With a sports league of our own, the Global Chess League, and our Formula-E racing team, we leverage our deep sports heritage to inform all our consulting and service delivery for our sports customers.
From the latest stock ticker on terminals to breaking news from the world’s most respected news agency, Tech Mahindra is a trusted service provider to them all. Ranging from delivering agentic AI, data analytics services, building risk platforms, and app development to network services deployment, we’ve been powering some of the most valuable information consumed globally.
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