The Future of Linear Ad Ops is Agentic
Our agentic approach to linear ad operations reduces the need for a large staff to build and optimize campaigns, generate reports, and manage media for ad playout. AI agents handle all aspects of the ad ops, including tricky situations such as schedule conflicts or last-minute spot drops and even urgent make-good requests. The approach provides higher accuracy, lower costs, and reduced error rates as compared to human-only ad operations.
Challenges in Advertising
The advertising industry faces significant challenges with time-consuming campaign management, billing inaccuracies, and scheduling conflicts. These issues lead to delays, increased costs, and reduced client satisfaction. The need for a streamlined, accurate, and flexible solution is critical to ensure efficient operations and maintain a competitive advantage in a fast-paced market.
Key Highlights of Our Solution
Enhanced Advertiser Turnaround
Improving advertiser turnaround time (TAT) with agentic resolution of invoices, campaign monitoring, management, and delivery. This results in immediate delivery of campaign reports to advertisers.
Agentic Efficiency
Ensuring 100% billing accuracy, over 99.95% schedule accuracy, and reduced time to book and build campaigns through Agentic implementation, without policy clashes or scheduling conflicts.
24/7 Flexibility
Enabling last-minute schedule changes at any given hour through 24/7 Agentic implementations, thereby eliminating shift-based staffing requirements and ensuring uninterrupted campaign support.
Solution Benefits
Achieve operational excellence in ad operations with our solution that supports campaign accuracy, agent-led delivery, and system integration, while maintaining control, consistency, and efficient use of ad inventory across platforms.
Campaign Accuracy Guardrails: Delivers campaign execution and invoicing accuracy with built-in guardrails that maintain alignment and control.
Trained AI Agents: Provides campaign optimization, management, and delivery across the entire ad operations lifecycle.
Prevents Overrun or Underrun: Ensures campaigns run as planned without overruns or underruns during project executions.
Content Reconciliation: Reconciles scheduled content versus actual performance, enabling accurate reporting and accountability.
System Integration: Integrates with existing traffic, Media Assessment Management (MAM), playout, and scheduling systems to streamline ad operations without rework.
Ad Inventory Optimization: Balances ad inventory utilization with promo requirements to reduce cost and maximize revenue.
Get In Touch
Need more information?
We will take approximately 3-5 working days to respond to
your enquiry.