Delivering 35% OPEX Savings with Veeva PromoMats

Overview

A top U.S.-based pharmaceutical company required streamlined, end-to-end content support across numerous therapy areas and brands. Tech Mahindra established a global content hub, providing comprehensive content management, handling, and distribution services using Veeva PromoMats.More

A top U.S.-based pharmaceutical company required streamlined, end-to-end content support across numerous therapy areas and brands. Tech Mahindra established a global content hub, providing comprehensive content management, handling, and distribution services using Veeva PromoMats. This partnership enhanced marketing operations across multiple regions, significantly increasing speed-to-market, improving quality, and delivering substantial savings in marketing operations spend, solidifying Tech Mahindra as the client's preferred partner.

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Business Challenge

  • A need for streamlined, end-to-end content support.
  • The complexity of managing content across numerous therapy areas and brands.
  • Inefficient content management, handling, and distribution.
  • Slow speed-to-market.
  • A need to improve content quality.
  • High spending on marketing operations.

Our Approach and Solution

  • Implemented a comprehensive Global Content Hub to act as a central engine for marketing operations.
  • Utilized Veeva PromoMats as the core technology platform.
  • Provided end-to-end content support, from initial strategy to final production and distribution.
  • Deployed a dedicated team with expertise in Veeva configuration, content strategy, and digital output.
  • Managed content delivery across multiple channels, including email, web, and print.
  • Optimized workflows within Veeva PromoMats to ensure brand consistency and manage diverse material types.

Business and Community Impact

  • Accelerated speed-to-market for marketing materials by 30%.
  • Achieved and maintained 95% quality standards across all content deliverables.
  • Delivered significant 35% savings in overall marketing operations expenditure.
  • Streamlined end-to-end content creation, management, and distribution processes.
  • Enhanced compliance adherence through standardized Veeva PromoMats workflows.
  • Improved collaboration between the client's global and regional marketing teams.
  • Freed up client's internal resources, allowing them to focus on higher-value strategic marketing initiatives.