close
Trending
Bringing Artificial Intelligence to Life:
How to Combine AI and Behavioral Science to Transform Experience
Wednesday, May 13, 2020 | 10:00 AM – 11:00 AM EST

Objective

You’ve probably heard a lot about artificial intelligence and its potential to improve business outcomes. For organizations, it’s not just about fitting AI into digital modernization efforts. It’s about using AI to more meaningfully connect with customers, employees, and their experiences by building on the foundation of our deep research insights and design expertise.

Even though AI is central to digital innovation, it can’t replace human intelligence when it comes to creating human-centric design, especially in times of change and uncertainty. Instead, we must infuse AI with behavioral science to create augmented intelligence, which empowers individuals to make better decisions and enables companies to meet customers’ fundamental needs. With augmented intelligence, your customer feels understood, and therefore more engaged.

Join our speakers for an in-depth discussion covering:

  • How to address common barriers to AI adoption
  • Which projects are right for AI
  • How to leverage AI for remarkable CX
  • The role of behavioral design in successful AI
The clock is ticking
Days
Hrs
Mins
Secs
Register Now

Our Speakers

Dr. Amy Bucher
VP Behavior Change – MadPow
Know More

Dr. Amy Bucher

VP Behavior Change – MadPow

Mad*Pow’s VP of Behavior Change Design, Amy has always been fascinated with how things (and especially people) work. Her interest drove her choice to become a psychologist and why she came to apply psychology to behavior change design.

Amy believes behavior change needs to be a part of the entire design process, not just an input (user research) or an output (outcomes research). She sees amazing opportunity to leverage technology and design to help people shape their own worlds so they can be their happiest and healthiest. Amy has her Ph.D. and M.A from the University of Michigan, Ann Arbor, and her A.B. from Harvard University.

Kjell Carlsson
Principal Analyst Serving Application Development & Delivery Professionals
Know More

Kjell Carlsson

Principal Analyst Serving Application Development & Delivery Professionals

Kjell serves application development and delivery professionals, covering data science, artificial intelligence, and advanced analytics. His research helps organizations take advantage of the increasing, untapped potential of these analytics technologies to drive growth and transform existing ways of doing business. His research agenda focuses on the strategies, best practices, skills, and vendors that accelerate the pace at which firms adopt and drive value from machine learning and advanced analytics.

Amy Heymans
Founder and Chief Experience Officer, MadPow
Know More

Amy Heymans

Founder and Chief Experience Officer, MadPow

Amy Heymans is the Founder and Chief Experience Officer at MadPow. Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they've created an award winning agency that takes a purpose driven approach, partnering with clients to deliver social impact and financial return.

Amy is also a visiting lecturer in the Mass Art Masters of Design and Innovation Program teaching an Integration Lab which puts the principles of human-centered design and design thinking into practice through project work.

Dark Mode

One of the world's first website to run on Dark Mode by default.

Brightness Control

Adjust the brightness as suited.

Hibernate Mode

Save energy when you're not looking at your screen.

ECO
ENGINE
Know More

The Eco Engine

Reduce your carbon footprint using any of these modes.
  • Dark Mode
    One of the world's first website to run on Dark Mode by default.
  • Brightness Control
    Adjust the brightness as suited.
  • Hibernate Mode
    Save energy when you're not looking at your screen.