Our Brand Initiatives
Built on Purpose, People, and Performance
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We are Tech Mahindra

Our brand playbook is built around being purpose-driven, people-first, and performance-led. As the fastest growing IT services brand, we are and always will be a brand for purpose. We have been a trusted digital transformation partner across industries for over decades, delivering connected experiences to create a connected world. And we have succeeded because of our people who are inherently committed to doing good for the world while delivering stellar experiences to all our customers. Through our refreshed brand pillars and NXT.NOW™ framework, we have been pushing the sustainable transformation agenda powered by emerging technologies encouraging C-Suite leaders to Rise for a more equal world, to be future ready, and to create value.   

The BIG Thinkers

Over the last six years, Tech Mahindra and Custom Content Studios by WSJ have forged a partnership that brings together global industry leaders to share their hard-hitting insights on key themes that are shaping the future of this world. 

The Big Thinkers is our exclusive thought leadership platform that shines the spotlight on leaders across our customer community, who are  driving positive change and anchored on the philosophy of Rise. Through this first-of-its-kind platform, we bring to you in-depth conversations around diversity, inclusion, and sustainability that enable significant transformation across industries. 

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Strategic Alliance with the World Economic Forum

Tech Mahindra’s strategic partnership with the World Economic Forum fosters the rise of a new age of technologies that have the potential to overcome global challenges. The partnership aims to bring together people to drive and influence change and ensure that technology plays a key role in becoming the change maker. As a leading provider of digital transformation, Tech Mahindra continues to actively contribute to and collaborate with World Economic Forum across various platforms on themes such as AI, Sustainability, Quantum Computing, 5G, Digital, and the future of business.

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We are committed to incorporating sustainability as an integral part of our core strategy, which leads to delivering innovative solutions for a sustainable tomorrow. We received a prestigious 'A' rating in CDP 2021 List for Global Climate Change and Water Stewardship. We emerged as the Global IT Leader in the DJSI World Index 2021. We were awarded the inaugural Terra Carta Seal by HRH The Prince of Wales in recognition of our commitment to the creation of a sustainable future. We also ranked #1 in India and #72 globally on the list of the World’s 100 Most Sustainable Corporations by Corporate Knights for delivering superior performance while leading the race to a zero-emissions economy.

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#UnlockTheNXT with Mahindra Racing

Tech Mahindra has partnered with Mahindra Racing for the fourth year in a row with an aim to create a sustainable future. We will also provide analytics services by developing a unique eRace track platform with live analytics, wind tunnel, simulations and AI powered systems.

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Rise for Tiranga

On the momentous occasion of India's 75th Independence Day, our campuses across India shone bright with a powerful message of unity and strength. Our associates came together to showcase their unwavering commitment to the cause, demonstrating how they #Rise as one in celebration of our innovative brand. This ground-breaking campaign made an enormous impact, generating over 1 million impressions on social media and reaching a staggering 18.3 million people. With the help of our in-house marketing assets and the passionate dedication of our team, we achieved these incredible results in just three short days.


We think for the world at large and we care for our TechMighties. #lovetobeTechM kicked-off with a flurry of emails from our associates who loved the path-breaking initiatives from our HR team. From parental to adoption leave and reserved parking for pregnant women, we’re making our workplace the convergingpoint for some of the biggest ideation sessions.

This initiative also gives people an opportunity to be on the driver’s seat and take a quantumleap in their careers with TALEX, embracing AI as a partner and not a threat. This can besummed up in one word: LOVE.

That’s why the saying goes: keep calm and just #lovetobeTechM.

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Being a purpose-driven organization, at Tech Mahindra, we continue to pull together all our technology, research, and expertise to protect our stakeholders, and make a difference on the ground. We pledged to ‘Resolve to RISE’ together, where we came forward to protect the most vulnerable communities against COVID-19. Our R&D unit Makers Lab has leveraged artificial intelligence to conduct research and discover potential therapeutic drugs for the treatment of COVID-19. Each associate at Tech Mahindra continues to devote time, effort, and resources to show support across vulnerable communities during these difficult times.

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One of the world's first website to run on Dark Mode by default.

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The Eco Engine

Reduce your carbon footprint using any of these modes.
  • Dark Mode
    One of the world's first website to run on Dark Mode by default.
  • Brightness Control
    Adjust the brightness as suited.
  • Hibernate Mode
    Save energy when you're not looking at your screen.