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E-commerce Use Cases
Enterprise Technology Solutions Delivered with Unmatched Quality and Efficiency
Experience true E-Commerce intelligence.

Tech Mahindra’s E-commerce Service

Using our deep data expertise, we collect, tag and annotate all e-commerce data such as searches, product descriptions, reviews, promotions among others. Applying machine learning in e-commerce, we help e-commerce companies analyze the behavior of customers and the drivers of their purchases and get a greater visibility of their future preferences. Our data annotation and moderation services help build the training data to train AI and ML models for improved discovery, better personalization and to build compelling customer experiences while ensuring reduced human intervention over time.

Use Cases – Our Data Solutions in the E-commerce Industry

Site Search Enhancement

We narrow, contextualize and continuously improve search results with a query context-processing accuracy. This leads to more precise product recommendations and reduced cart abandonment.

Visual Search Enhancement

We enhance product search for shoppers and let them see more relevant search results. We tag images uploaded by shoppers, classify them based on queries and help you make relevant suggestions.

Review Moderation

We moderate every product review in real-time and remove any inaccurate or improper reviews. We strengthen spam prevention and highlight well-written and comprehensive reviews on the website.

Natural Language Processing

We help you ask the right questions about queries and add descriptive product tags for accurate responses. We add speech assistants to upgrade how your customers shop and analyze interaction data to determine shopper sentiment.

Increased Personalization

We enable you to promote, cross-sell, and upsell products on multiple channels according to the individual needs of customers. We manually review every customer profile and build a database by linking distinct datasets.                      

Proactive Reach-out and Marketing

Applying data science to collect and analyze all human inputs, we profile customers and categorize them in micro-segments. This allows sending customized emails to every customer.                                                                                



Intelligent Advertising

We review every promotional content for accuracy and remove any improper content. We also ascertain that every messaging is tagged correctly. Simultaneously, a thorough manual review also assures a better ROI on in-site marketing efforts.

Brand Management

We mine, tag and analyze the customer interaction data and ensure that you meet all guidelines pertaining to brand, regulations, and advertising while delivering a superior brand experience.


Improved Chat Dialogue Systems

Our data experts build data for chatbots to improve their efficiency. They continuously analyze, tag and annotate queries and comments of customers to improve bot responses over time.


Visual Configuration

Our e-commerce services allow you to depict configurable and customizable products on mobile devices to let your customers interact with them. We tag and scan description of every product so that the accuracy is maintained across customizable options.

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