New Age Product Development
Enabling Futuristic Product Development in Manufacturing

New Age Product Development

It has been proven beyond doubt that traditional development techniques no longer work for non-traditional products, and the manufacturers of industrial equipment, heavy machinery and consumer durables are fast becoming far from traditional. With intelligence spreading to mechanical systems, it is becoming increasingly difficult to separate application lifecycle management (ALM) and product lifecycle management (PLM). Boundaries are gradually eroding as software plays a greater role in product lifecycle development, and the challenge now is to create a seamless collaboration between the two.

With recent technology trends moving from electro-mechanical to digital technologies, it is estimated that connected technologies in and around a product will increase from the current 30% to 50% by 2020. Increased investments in New Product Development (NPD - budget of top companies has increased from 5.7% to 8.5% of revenues over last 3 years) have reduced cycle time from 36 months to 18-24 months. The digital disruption wave has brought the cost of production down and its contribution to revenue has increased. Overall, this has helped in changing the NPD approach from Feature-based to Experience-based.

Tech Mahindra’s Capabilities

With over 40+ patent Grants and 100+ new product introductions to our credit, Tech Mahindra has been helping clients realize more than $30Mn per year cost savings through proven LCC sourcing, and $200+M cumulative savings through Value Engineering.

We offer flexible, modular services tailored to our clients’ needs, for turnkey Connected Vehicle projects:

  • Complete Design Portfolio, Platform Development, Feasibility Studies, Virtual & Physical Validation, & System Integration
  • End-to-end electronics solution implementation on all appliances (HW, FW and SW)
  • CoE on structure, sealed and storage systems, and a dedicated lab for consumer appliance testing

Instead of taking an engineering-driven, sequential waterfall approach to development, we focus on discerning the future demands of customers and using an agile and iterative approach to design, test, and refine products in multiple iterations. Reusable software platform designs give our clients an advantage over competitors that continually redesign to solve isolated problems. Our Smart I2M (Idea 2 Market) methodology for faster development and release

  • Allows continuous experimentation, feedback, flexibility & incremental release
  • Design thinking anchorage helps reduce surprises that come after product release
  • Build-Measure-Learn approach helps to create products customers want

Our Key Differentiators

Tech Mahindra has acquired Pininfarina, the leaders in industrial design. With more than 500 projects realized and dozens of design awards achieved, Pininfarina empowers us with the industrial design help to build physical design and product touchpoint experiences. The award-winning digital transformation team, the Bio Agency, has been another strategic acquisition of Tech Mahindra on this front. Our expert consultants apply new technologies to existing experiences to deliver game changing innovative solutions. Tech Mahindra, along with Pininfarina and The Bio Agency, is uniquely positioned to transform NPD for the manufacturing industry.

  • Pininfarina: Widens the spectrum of Product Engineering Services – Turnkey solutions for Hybrid & Electric vehicles, industrial equipment, heavy machinery and consumer durables limited series production, brand Consulting, styling & show cars, vehicle engineering, connected vehicles – ADAS, Infotainment, Telematics, E/E Architecture, V2X
  • BiO Hive Approach: Enables product experience centric approach for Rapid Product Innovation To Market

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