User Experience Management
Tech Mahindra has rolled out Enterprise Content & Process Management services for over 150+ clients globally across Banking, Insurance, Healthcare, Telecom and Hi-Tech industries

User Experience Management

The Tech Mahindra’s User Experience Management Group enable the active increase acquisition base by reaching large audience, engaging customers better via online channels, thereby enhancing loyalty to the business. Our UXM team has expertise across a range of disciplines including customer behaviour research, online branding, creative design, user interface design, usability testing and RIA. We apply our best practices and lessons learned from the thousands of assignments we’ve been involved in to help our customer to develop efficient and effective design solutions. We are adept in providing user experience design solution for B2C/B2B websites or portals, corporate or brand websites, mobiles sites and Apps.


Service offerings

At Tech Mahindra, teams of User Experience researchers, designers, strategists and engineers with proven expertise make it possible to deliver high impact solutions. With over 600 associates including certified usability analysts and human computer interaction experts, the User Experience practice at Tech Mahindra positively affects:

Multi-Disciplinary Expertise

Service Offerings

Unified User Experience Framework

Design Methodology

Tech Mahindra follows the User-Centred Design methodology, which uncovers the user's emotions and conceptual model, uses that to inform the structure and detailed design to the end-customer, and finally validates with actual users to ensure that it meets their growing needs and expectations.

The process consists of following phases -

UX Strategy and User Need Analysis:

Definition of research scope: Understand the research requirements and suggest appropriate research tools.

Research design: Designing the right research techniques for the study and mapping the target group, sample sizing and using appropriate statistical tools for data analysis.

Qualitative and Quantitative Research: Conduct surveys, interviews and focus group to identify the existing gaps from targeted end user groups and study their needs.

Deliverables –

UX Design

Design High level architecture makes our clients' sites self-evident, easy to navigate, and visually compelling. This structure is the foundation for design that has the potential of engaging users and helping meet business goals. Card Sort exercise will be conducted on the revised content inventory to achieve this milestone.

Detailed screen design follows naturally from the high-level architecture that makes the sites efficient and easy to navigate. Our team make sure that the designs fit the users' tasks, motivate them, and optimize screen performance. The focus is on creating a clear visual hierarchy, making content consumable and using the right interaction controls that map to your user’s conceptual model.

Create designs that are visually compelling with a visual language that makes the key pages relatable, prominent and inviting.

Deliverables –

Design Evaluation

In this phase, we go back to the end-customers/ users of the product/services and test the new concept, eliciting from them their feelings around it, whether it is something they would be persuaded to use and if the design is adequate to achieve the business goals.

Deliverables –

Usability Test Report - A detailed analysis report with methods used, results and design recommendations.

UI Development and Testing

Once mockup design is done, we start the HTML5/CSS3 development to make mobile friendly website. The WCAG 2.0 compliance and industry best practices are used to make the website more compatible to the devices, browsers and accessibility guidelines.

Dark Mode

One of the world's first website to run on Dark Mode by default.

Brightness Control

Adjust the brightness as suited.

Hibernate Mode

Save energy when you're not looking at your screen.

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The Eco Engine

Reduce your carbon footprint using any of these modes.
  • Dark Mode
    One of the world's first website to run on Dark Mode by default.
  • Brightness Control
    Adjust the brightness as suited.
  • Hibernate Mode
    Save energy when you're not looking at your screen.