The Agentic Age of Media
With rapidly shifting audience habits and a challenging macroeconomic environment, Tech Mahindra’s agentic-first solutions—built on deep industry expertise and the assurance of AI delivered right—help media companies thrive in this new age.
From acquiring streaming subscribers at a reduced CAC to transforming linear ad sales workflows to improve margins our AI solutions support product, marketing, content and technology teams across the media landscape.
Industry Gaps
In the intensely competitive content industry, social media jostles with gaming, streaming, online news and PayTV for finite audience attention. Sustaining high engagement among audiences is the biggest challenge which if accomplished leads to a healthy subscriber LTV.
Traditional human-only content creation methods are insufficient for economically ensuring hyper-personalization, UGC/citizen content moderation, and the creation and monetization of niche content at scale.
The historically high-margin linear ad sector faces pressure from declining PayTV subscriptions. This decline is not offset by the increasing share of revenue digital advertising.
Linear ad sales operations are often manual, leading to campaign delays, billing inaccuracies, and scheduling conflicts—resulting in increased costs and poor advertiser experience.
Our Solutions
Service Benefits
Our Agentic solutions offer a range of benefits designed to enhance efficiency, accuracy, and trust:
- Editorial compliance with RAG implementation: Ensures full adherence to internal editorial standards for narrative, structure, and content quality, maintaining a consistent journalistic tone and style across platforms.
- Built-in fact-checking and GEO/SEO-optimized output: Includes guardrails for fact-checking mechanisms to maintain accuracy and credibility, while generating content optimized for AIO and legacy SEO to improve discoverability and reach.
- Social media and system integration: Supports content generation for platforms like Instagram and X, etc., and integrates with CMS, MAM systems, and image repositories for seamless workflows.
- Prompt-based revisions and content reconciliation: Enables multiple content regeneration via prompts, including paragraph edits, image changes, and style adjustments, while reconciling scheduled content versus actual performance for accurate reporting and accountability.
- Campaign invoicing accuracy and ad inventory optimization: Delivers campaign execution and invoicing accuracy with built-in guardrails that provide accurate ad reconciliation, balancing ad inventory utilization with promo requirements to reduce cost and maximize revenue.
- Trained AI agents that prevent campaign overrun or underrun: Provides campaign optimization, management, and delivery across the entire ad operations lifecycle—ensuring campaigns run as planned without overruns or underruns.
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