Retail | Tech Mahindra

Overview

Tech Mahindra’s AI allows retailers to digest massive amounts of customer data. AI in retail ensures constant footfall and forecasting analytics across locations, reduces efficiency leakages, and gives back time to employees.

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Overview

Industry Gaps
  • Relying on time-intensive and expensive manual content creation
  • Stores with manual/thermal-based footfall counting systems provide scattered data without in-depth details
  • Market volatility with brand loyalty being driven by convenience rather than price
  •  Highly unstructured retailer-level data and inventory issues affecting supply chains
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Overview

Reinventing Retail With AI

Retailers urgently need to reimagine their traditional models and continuously innovate, with AI leading the way. Tech Mahindra’s AI-first approach helps retailers understand new consumer trends quickly, gather accurate forecasting analytics, and free up more time for other initiatives. Our AI-based solutions for retail customers have reduced turnaround time by up to 70% and TCO by up to 40%.

Our AI Services

Tech Mahindra's Service Offerings

leadingtheway
  • Automated content generation, accurate AI product tagging, and customizable workflow management
  • Improved forecast accuracy and real-time inventory positioning
  • Voice-based experiential analytics
  • AI-based customer behavioral analytics, segmentation, dynamic video ad creation, and delivery
  • AI-based security monitoring and Covid-19 compliance

Solutions

Digital Business Operations

Retailers must evolve alongside shifting consumer trends and increasing digitalization. They cannot solely rely on time-intensive content creation. Our automated solution generates unique content through product attributes, streamlines workflows, and automatically tags images, saving retailers the time to focus on what customers value most.

Demand Sensing and Forecasting

For global food manufacturers, the downstream retailer-level data is too unstructured to use for strategizing. Manual interventions lead to errors, and inventory issues negatively impact business. Our AI-first forecasting enables a central repository for the demand data from more than 4,000 distributors for efficient shelf management and pricing analysis.

Chatbot

Our AI-powered chatbots are designed to identify relevant customers and provide them with the necessary support. Every interaction enhances their understanding of consumer behavior, enabling them to provide better informed and personalized solutions over mobile, web, or social channels.

Customer Segmentation, Dynamic, Ad Generation and Delivery

Gather demographic and behavioral analytics on a region through customer behavior parameters, including buying and searching patterns. This enables the creation of customer groups with segmentations for targeted advertising. It also ensures ad delivery on the right OTT platforms and social media channels where customers spend most of their time.

Customer Behavior Analytics, Personalization, and Frictionless Checkout

With a wide range of touch points throughout the customer journey, retailers can leverage many data sources to analyze customer interactions. Our AI-powered solution continuously learns and connects that data for better insights and a more personalized customer experience. It also leverages video-based data for real-time security and advanced use cases like pick and go (e.g. Amazon Go).

Visual Security and COVID-19 Related Compliance

Our system detects crowd accumulation, the presence or lack of face masks, social distancing compliance, and hygiene practices. This solution uses AI-based image recognition and inference systems to detect and raise alerts of non-compliance.

Voice-Based Experiential Analytics

As an AI-augmented analytics product, our voice-based analytics solution is designed for businesses operating on both desktop and mobile. It eliminates the need for data-speak through an NLP-based text and voice-powered search. It also enables users to create a personalized information landscape through AI-driven learning by alerting users of anomalies, outliers, and early warnings with ML-powered nudges.

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Solution Benefits

Digital Business Operations

Reduce turnaround time by up to 80% and TCO by up to 70%. Capable of generating 1000+ tags in 4 hours and 1000+ product content in real-time. Our solution provides an AI-based image tagging and content generation solution for products, expedites the process, and improves workflows.

Demand Sensing and Forecasting

Reduce forecast error by up to 45%, lower inventories by up to 40%, and reduce stock-outs, overstocking, and slow-moving inventory by 5-30%. Our demand sensing and forecasting solution increases customer service levels, reduces write-offs, and improves collaboration across teams.

Chatbot

Establish a seamless connection with customers. See cost reductions by up to 30%. Our chatbot delivers real-time answers and anticipates future customer needs.

AI-Based Target Segment Selection, Dynamic Video Ad Generation and Delivery

Establish connections with the right customers for targeted advertisements and increase conversions to 50%. Deliver faster GTM, personalized segment-based dynamic video ads across social media and OTT platforms for targeted ad delivery.

AI-Based Security Monitoring and Alerting

AI-based mask detection, face recognition and hygiene check system through this plug-and-play solution with GTM. This automated solution can assist organizations with saving on personnel costs.

Customer Behavior Analytics, Personalization, and Frictionless Checkout

Connect one view of customers across all channels and better understand their preferences. This allows organizations to plan promotions and marketing more effectively and develop frictionless checkout processes. All while provisioning advanced real-time alerts for security threats.

Voice-Based Experiential Analytics

Generate BI reports based on vocal commands. Gain insights from nudges and alerts for trends revealed in analytics.