Reimagining Recall Management: From Reactive Triggers to AI-Powered Intelligent Resolution

Abstract

In today's manufacturing landscape, recalls are strategic moves that can either build or destroy a customer’s trust. Traditional and legacy recall processes are slow, fragmented, and reactive. With rising regulatory pressure and customer expectations, manufacturers are seeking smarter, faster ways to respond.

This whitepaper explores how AI, automation, and integrated platforms are helping manufacturers move from reactive firefighting to intelligent resolution. By connecting quality, compliance, supply chain, and customer service teams through a unified command center, companies can reduce recall execution time, automate compliance, and improve transparency. The result is a better outcome for customers, regulators, and the business:

  • Customers: Enjoy higher satisfaction through improved product quality and faster, more personalized service during recalls.
  • Regulators: Gain confidence from rapid, consistent, and transparent compliance reporting, reducing friction and ensuring adherence to standards.
  • Manufacturers: Achieve stronger customer retention, lower operational costs, and protect brand reputation through streamlined processes and data-driven decisions.
Advance Modal Components
Reimagining Recall Management
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Key Insights

Business Outcome

When applied together, these capabilities deliver measurable improvements in speed, compliance, cost, and customer trust:

  • Faster recall execution, with reductions of up to 60% in response time
  • Reduced audit findings through automated and consistent compliance processes
  • Improved customer engagement and retention during recall events
  • Scalable adoption across automotive, electronics, and industrial sectors
  • Stronger brand perception linked to quality and customer safety
  • Better product quality from engineering and manufacturing operations
  • Enhanced customer interactions at dealers, retailers, and service partners, supporting incremental revenue opportunities
About the Author
pat-sullivan
Pat Sullivan
Expert Advisor, Third Eye Advisory

Pat Sullivan is a veteran technology analyst with 25+ years advising technology and services firms on market strategy and execution. Named IIAR’s Most Influential Analyst of the Year in 2018, he brings two decades of IT services leadership experience, blending pragmatic insight with a forward looking view of digital transformation.

saurav-dasgupta
Saurav Dasgupta
Competency Head – Microsoft, Tech Mahindra

Saurav Dasgupta is the Global Head of Microsoft Applications at Tech Mahindra, bringing deep and well-rounded experience across the IT Consulting and Services landscape. His expertise spans practice leadership, large-scale delivery and operations, technology strategy, consulting, and pre-sales, with a strong focus on Microsoft platforms.

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Saurav Dasgupta is the Global Head of Microsoft Applications at Tech Mahindra, bringing deep and well-rounded experience across the IT Consulting and Services landscape. His expertise spans practice leadership, large-scale delivery and operations, technology strategy, consulting, and pre-sales, with a strong focus on Microsoft platforms.

Over the course of his career, Saurav has held multiple senior leadership roles with end-to-end responsibilities including P&L ownership, revenue growth, operating margin improvement, pre-sales leadership, competency development, technology strategy, and innovation. His leadership approach consistently blends strategic vision with execution excellence.

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santanu-mandal
Santanu Mandal
Principal Solution Architect, Tech Mahindra

Santanu Mandal is an accomplished and dynamic technology leader with over 22 years of experience driving digital transformation across global enterprises. As part of Tech Mahindra’s Emerging Apps (Microsoft Business Applications) practice leadership team, he specializes in Microsoft Business Applications, Azure, Microsoft 365, Copilot, and agentic AI solutions - empowering organizations to adopt secure, scalable, and AI first operating models.Read More

Santanu Mandal is an accomplished and dynamic technology leader with over 22 years of experience driving digital transformation across global enterprises. As part of Tech Mahindra’s Emerging Apps (Microsoft Business Applications) practice leadership team, he specializes in Microsoft Business Applications, Azure, Microsoft 365, Copilot, and agentic AI solutions - empowering organizations to adopt secure, scalable, and AI first operating models. He has led GTM initiatives, enterprise AI roadmaps, Copilot adoption programs, and large scale modernization engagements across industries.

Before joining Tech Mahindra, Santanu held impactful leadership roles at Atos and Capgemini, where he delivered enterprise applications, modernization programs, and cloud transformation initiatives - strengthening his cross industry and cross platform expertise. His work spans pre sales solutioning, enterprise architecture, accelerators, cognitive SDLC modernization, and customer centric digital experience design.

A recognized innovator and Microsoft certified architect, Santanu also champions internal capability upliftment through workshops, AI discovery sessions, and reusable solution frameworks. He holds a Master of Computer Applications (MCA) degree and a distinguished credential in GOLD for Technology Leaders from University of Cambridge, both of which complement his technical depth and strengthen his leadership in shaping next generation enterprise AI strategies. He blends deep technical expertise with business strategy to help enterprises scale securely, intelligently, and efficiently. Santanu is based in Kolkata, India.

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Nikhil Karyakarte
Project Lead, Tech Mahindra

Nikhil Karyakarte is an experienced Dynamics 365 Consultant at Tech Mahindra, specializing in delivering end to end business solutions across multiple D365 modules and the Microsoft Power Platform. He collaborates with sales, presales, and implementation teams to architect scalable, enterprise grade solutions for complex industry needs.

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Nikhil Karyakarte is an experienced Dynamics 365 Consultant at Tech Mahindra, specializing in delivering end to end business solutions across multiple D365 modules and the Microsoft Power Platform. He collaborates with sales, presales, and implementation teams to architect scalable, enterprise grade solutions for complex industry needs.

Nikhil is the principal designer and architect of Tech Mahindra’s Vehicle Safety & Recall Management Solution, built using D365 applications, Power Apps, Power BI, and Azure Data Factory. He focuses on integrating data, processes, and user experiences to drive operational excellence and digital transformation.

With strong cross module D365 expertise and a product driven mindset, Nikhil is passionate about creating solutions that simplify operations and accelerate organizations’ digital first journeys.

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