Mondelez Cadbury Gifting | Tech Mahindra

Mondelez Cadbury Gifting

Business Overview

Cadbury Joy Deliveries aims to bring happiness by wrapping up gift packs to suit all personal and professional gifting needs. Its endless customization options target both corporate and consumers, especially during festive occasions.


 

Challenge

Although Cadbury is a much-loved brand that caters to many, most of its customers purchased off the shelf in a supermarket and were not aware of their gifting website. A new online experience was requested to excite customers and overcome these challenges.

visualbreaker-300p-2157044255.jpg
visualbreaker-300p-2157044255.jpg

Goal

Revamp the website to a highly intuitive, easy-to-browse experience for both B2C and Corporate Gifting users. Improve engagement with high customization options and bulk orders for corporate customers. Reduce a high cart abandonment rate to increase conversion with an easy check-out experience. Ensure a seamless shopping experience with robust CRM integration, as every gift is unique to each user.

Approach & Solution

Customized Design

Consumers can choose from either a predefined, occasion-based sleeve or design their own personalized message and images.

Personalization

Over 80% of all orders were personalized, with consumers willing to pay a premium for unique personalization. We enabled new functionality for users to see what their personalized content would look like on their chosen packaging.

Gifting Proposition

Each gift is beautifully packaged with the customer’s personal touch-ready for any special occasion.

Results

Successful Four-Month Launch

The site was launched within a four-month discovery-to-launch timeline, including a complete redesign. Engagement and conversion peaked with the new website, and as a result of its successful reach, Mondelez is planning to add more warehouses to cater to the growing demand.